Skip to navigation
Image Low resolution image Tracked URL

Our history is our future

At Eton, we are proud of our heritage which dates back to the year 1928 when Annie and David Pettersson started a new business making fine shirts. Ever since, quality and attention to detail has been the heart of everything we do. We strongly believe that genuine craftsmanship combined with cutting edge weaving technology and a unique finishing process is our key to success. Over the years, we have been able to grow from a small two-person operation in Gånghester, Sweden, to a company known worldwide for our superior quality.

Don’t miss our company movie presented by Sir Roger Moore, a proud Eton wearer among millions of people all over the world!

 

Flash content urlFlv=/PageFiles/3821/foretagsfilm_utan_kandisar_640x360_800kbps.flv;urlTN=/PageFiles/3821/roger_moore_640x360.jpg;timeoutController=2000
Image Low resolution image Tracked URL
Michael Redda

“Let’s just say my shirt collection isn’t getting any smaller.”

He spends his days preparing Eton for the future, finding new potential business partnerships. With his passion for fashion and his experience from the international fashion industry, Michael Redda, Central European Sales Director at Eton, is to say the least a great asset for the company and its future. And as an avid shirt collector, he really wears the brand.

Don’t miss the exciting interview with Michael!

Flash content urlFlv=/Global/The%20Shirt/Videos/michael_640.flv;urlTN=/Global/The%20Shirt/start_image/Michael_start.png;timeoutController=2000
Image Low resolution image Tracked URL
Jan Borghardt

“Our shirts will be tomorrow’s vintage.”

As Senior Advisor at the Eton headquarters in Sweden, Jan Borghardt makes sure that every part of the operation runs smoothly. He is a native Dutchman, but moved to Sweden and joined the Eton family in 1981. Only a few people have been with Eton as long as Jan.

In this interview, Jan tells us all about Eton’s impressive history and how it grew from a small family owned company in Sweden, to a global success.

Flash content urlFlv=/Global/The%20Shirt/Videos/jan_640.flv;urlTN=/Global/The%20Shirt/start_image/Jan_start.png;timeoutController=2000