Since Eton first began making shirts back in the 1920’s, we have always worked very hard to be flexible and to listen to any needs and wishes our customers might have.

We all have our own unique tastes, and we all have our own way of defining ”the perfect fit” – which is precisely what the Eton Made to Measure shirts are all about. The freedom of choice.

The Eton Made to Measure shirts is a great form of self-expression, as it offers you the opportunity to choose from a wide selection of our exclusive, high quality fabrics. You also have the option to choose your preferred collar style, cuff options, body shape, body length, sleeve length and pocket options. When you are completely satisfied, we take over.

We send your choices, along with your measurements, to our state of the art production department in Gånghester, Sweden, and start the process of making your shirt. We believe it is the best shirt you will ever wear.

Red Ribbon

Not only do Eton Red Ribbon shirts look great, but they perform great as well.

Thanks to a very special spinning, weaving and finishing process, and the fact that we only use high quality cotton, our Red Ribbon shirts will look great all day long. It doesn’t matter if you are going to work, a party or a date – if you show up in a Red Ribbon shirt, you will never have to worry about looking good. That is a guarantee.

Red Ribbon

Not only do Eton Red Ribbon shirts look great, but they perform great as well.

Thanks to a very special spinning, weaving and finishing process, and the fact that we only use high quality cotton, our Red Ribbon shirts will look great all day long. It doesn’t matter if you are going to work, a party or a date – if you show up in a Red Ribbon shirt, you will never have to worry about looking good. That is a guarantee.

Black Ribbon

Traditionally, the evening shirt is only to be worn at very special occasions, such as weddings and proms. But even tradition can benefit from a little change.

The Eton Black Ribbon Collection has taken the evening shirt to the next level, with elegant designs that come in all fits: classic, contemporary and slim. And to mix it up even more, we have blended traditional white with other fantastic colours – and the result is stunning.

So when do you wear an Eton Black Ribbon evening shirt? Whenever you need to look your absolute best. It’s as simple as that.

Grey Ribbon

The Eton Grey Ribbon Collection is all about innovation. Anything goes. We’re constantly looking forward, mixing different styles and working with different materials such as linen, cashmere and wool.

And we work just as hard to be innovative with our methods. At Eton we believe that you should not only be proud of what you do, but how you do it as well. That’s why we are constantly working to find both greener fabrics and greener ways to produce them. And the Grey Ribbon Collection is the fruit of our labour. Beautiful and modern design – in every possible way.