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Red Ribbon

Not only do Eton Red Ribbon shirts look great, but they perform great as well.

Thanks to a very special spinning, weaving and finishing process, and the fact that we only use high quality cotton, our Red Ribbon shirts will look great all day long. It doesn’t matter if you are going to work, a party or a date – if you show up in a Red Ribbon shirt, you will never have to worry about looking good. That is a guarantee.

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Red Ribbon

Not only do Eton's Red Ribbon shirts look great, they perform great as well.

These business shirts form the centerpiece of Eton’s shirt collections. In addition to a wide variety of exciting patterns and colours, the Red Ribbon shirts also features careful detailing sure to catch the eye. Artisanal tailoring available in three body shapes together with a range of cuffs and collars ensures that fit is truly impeccable. Moreover, thanks to a very special spinning, weaving and finishing process, and the fact that we only use high quality cotton, our Red Ribbon shirts will look great all day. That is a promise!

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Black Ribbon

Traditionally, the evening shirt is only to be worn at very special occasions, such as weddings and proms. But even tradition can benefit from a little change.

The Eton Black Ribbon Collection has taken the evening shirt to the next level, with elegant designs that come in all fits: classic, contemporary and slim. And to mix it up even more, we have blended traditional white with other fantastic colours – and the result is stunning.

So when do you wear an Eton Black Ribbon evening shirt? Whenever you need to look your absolute best, it is as simple as that.

 

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Green Ribbon

"Is this business or casual? Well I'm not the one dressing you so that's for you to decide."

- Sebastian Dollinger, Head of Design

A unique style, unexpected, yet timeless details, and fine craftsmanship define Eton’s Green Ribbon collection. With the urban gentleman as our inspiration, we have left nothing to chance when creating these versatile, yet elegant shirts. Is it for business or leisure? We say it’s up to you. And because of Eton’s attention to every detail, from fabrics woven exclusively for us in Italy and France, to precision craftsmanship we have spent the past 80+ years refining, you can rest easy in making that decision.

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Kjell Åke Johansson

“Watching a fine shirt take form is truly a beautiful thing.”

Kjell-Åke Johansson is in charge of Eton’s production department. His job is to make sure that every Eton shirt that comes off the line is of the absolute highest quality. And he is the best at what he does.

Don't miss the interview, in which Kjell-Åke talks about the impressive process that an Eton shirt goes through, from a roll of fabric to a ready-to-wear shirt.

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Sebastian Dollinger

“Innovation means throwing caution to the wind.”

If you were to ask the staff at our head quarters about Eton's Head of Design, Sebastian Dollinger, they would probably say that he’s a really nice guy. They might also add that he’s a little bit nuts (in a good way, of course). The fact is that Sebastian has been trusted with the important task of keeping Eton fresh and innovative. And he is excellent at his job.

In this interview, Sebastian talks about the importance of creativity in the ever-changing fashion industry.

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