Latest News

An array of celebrities and distinguished guests joined with Eton to celebrate its new foothold in the heart of London’s Mayfair district. Present among the crowd was Game of Thrones actor Finn Jones—who arrived dressed in the brand’s famous “Fish Shirt”—as well as Tara and Otis Ferry, Gary and Lauren Kemp, Thomas Turgoose, Ed Stoppard, Will Best and Alex Vargas. Read more here.

At the crossroads of fashion and history Eton opens flagship store in heart of Mayfair. It is with great excitement that we at Eton announce our inaugural flagship store in London. Doors to our beautiful new location on South Molton Street will open on April 2, 2013. Read More.

The Inhouse Gala was celebrated at Berns, Stockholm on February 20th. Hosted by Arkitektkopia and Resumé, the gala recognizes and awards in-house marketing campaigns created by Swedish brands. Eton succeeded in winning first prize in the category ‘Best Direct Marketing’ for the unique invitation sent out for the Stockholm Brand Store opening in September 2012. The entire invitation was printed on a white Eton pocket square - something that caught the jury's eye.

The Green Ribbon collection for Spring Summer 2013 is all about expressing the individual gentleman’s sense of style by providing him with high quality items. Our wide range of materials and colors through this collection give the urban gentleman a unique way of expressing his own perception of classic fashion with a unique and personal touch. View the Spring/Summer 2013 Green Ribbon collection.

We have developed a very strong brand and a platform for further international growth. However, to build an even stronger international brand we need to develop a stronger presence in digital media and therefore we are looking to strengthen our e-commerce and marketing team with three new team members.

 We are looking to recruit the following:

Community Manager
Online Campaign Manager
Sales Content Manager

In this recruitment we are working together with Navigio Recruitment & Leadership. For more information and application please see www.navigio.se. For further information please contact Katarina Sjögren +46 8 661 56 39. We look forward to receiving your application at the latest 4/2.

Join us in Florence when we exhibit at the Pitti Uomo fair, the 8th-11th of Januari. You will find us at Pad centrale, Piano inferiore in stand S10 Read more about the fair here. Welcome!

For our SS 2013 collection, we went with who we are as a company. The collection has all of our eccentric streaks, but mixed with our profound respect for the craftsmanship that goes into a well-made shirt. The result is classic tailoring from our very own factory floor, with inspiration from well-dressed gents in Paris and London. This time around, we also created luxurious scarves, bracelets and crisp prints on denim and chambrays. And yes: we also featured a floral and a fish print. See our december delivery here.

Tomorrow, December 1st , we will re-open our Brand Store at Södergatan 20 in the heart of Malmö. The store celebrates its 4th anniversary and as part of the celebration, the store has gone through a big facelift. During this weekend, Saturday and Sunday, the store has an exclusive opening offer: Buy an 3 shirts and receive a complimentary white or blue business shirt. Happy shopping!

Opening hours
Saturday: 10am - 4 pm
Sunday: Noon - 4pm

Christmas shopping in Copenhagen? Eton look forward to welcoming you on the 1st floor in our store at Illum.

On September 28th, Eton will open their first freestanding Brand Store in Stockholm, Sweden. The store will be located in the heart of Stockholm’s high-end shopping district at Stureplan at the corner of Sturegatan/Humlegårdsgatan. Read more.