New EXQ March shirts in store
1 March 2010
The innovation and creativity appearing in the 1930´s and the free expression in the 1980´s inspired us to design this collection. In the New Romantic theme we have created a modern and romantic feeling which emphasizes style and comfort. This feeling is translated into the creation of shirts in chambré, twill, rich poplin as well as satin and poplin mixes. Classic pink and shades of blue and earthly tones of brown are merged together; bringing back the new romantic style in a very modern way.
Eton donates money to Unicef
18 feb
Our children are without hesitation, our future! We have the privilege to support Unicef due to the establishment of our “Children for Children” project. Unicef is a fantastic driving force that helps to build a world where the rights of every child are realized. The organization has the global authority to influence decision-makers and to turn the most innovative ideas into reality. Thank you all for helping to improve the future of our children!
New EXQ February shirts in store
1 Feb 2010
Elegant Afternoon
The Elegant Afternoon theme is all about looking smart and elegant in a summery and relaxing afternoon. It is a perfect collection for the man who wants to be distinguished and far beyond the mainstream, showing both a strong edge and true charisma. Shirts in fil coupe, poplin and oxford are coloured in essences of lime, turquoise and shades of purple. There is one particular shirt that leaves nothing aside and that is a flower printed shirt which includes the colours of this theme; an elegant and exclusive shirt for afternoon wear.
New EXQ January shirts in store
4 Jan 2010
Summer in the City
Each and every shirt of this collection is truly incorporating the city pulse during the summer time. Heat and motion are key words when describing the Summer in the City theme. Fabrics in twill, poplin and oxford are dipped in the bold and bright colurs of yellow, orange and fuchsia as well as in more calm colours such as blue, white and light brown. Different patterns in a mix of stripes and checks are perfectly matched with the chosen colours, giving a warm and strong look.
New brand store Sollentuna, Sweden
15 Dec 2009
The new Brand Store in Sollentuna, Sweden
We are proud to announce the opening of our exclusive Brand store in Sollentuna, Sweden, on the 10th of December. In a climate where other companies are streamlining expenses and closing stores, Eton is moving aggressively forward to support the position as a specialist and innovator in the luxury shirt segment.
New EXQ shirts in store now
15 Dec 2009
Urban Marine
The Urban Marine theme is inspired by the fast pace of city life and the calmness of the countryside. Colours of white and different shades of blue represent the calm essence of living close to the sea; meanwhile red and black evoke the constant movement of city life. Satin, poplin and twill shirts are carefully selected to fulfil this theme. A true eye-catcher in this theme is a dark blue and white-striped shirt enriched with a flower print in the colours of red and blue.