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Spring/Summer 2016


Våren 2016 innebär ett nytt kapitel för Eton. Vi avslöjar ett Eton som genomgått en förändring. Detta syns i allt från logotyp och etiketter till butiksinredning och sist men inte minst; kollektionen. Vi hyllar skandinavisk inspiration, kreativ innovation, svenskt hantverk, mångsidighet i stil och premium kvalitet. Vi firar att vi är Eton – Skjortmakaren.

Autumn/Winter 2015


This season we’re going back to our roots and turn to the most inspiring nature; the Swedish archipelago. Its landscape and wild habitants all have an impact on the Autumn/Winter 2015 Collection. We followed the fox into the woods and we now come out presenting a collection as pristine as unexpected.



 ”A true specialist covers all areas within their field and I think we have really done that with this collection. We top it off with our unique imagery and strengthen our position as the ultimate shirt maker.” - Sebastian Dollinger, Creative Director at Eton.

Holiday Collection 2014


Red Ribbon & Green Ribbon / October - November

Eton Window Installment in Yorkville, Canada


We would like to apologize for the recent window installment that we now understand could be interpreted as offensive. We are sincerely sorry for this circumstance and removed the entire window as soon as we were contacted.

Autumn/Winter 2014


Eton’s style is redefined this season with the arrival of fabric designer Valerio Leone. With a unique experience of working in some of Italy’s finest mills, Mr. Leone teams up with Eton’s Creative Director Sebastian Dollinger to create the most intelligent and innovative collection since the start of Eton in 1928.

John Clark - Collaboration of the season


Born in Derby, UK in 1964, John trained as a painter at the Ruskin School of Fine Art and Drawing at the University of Oxford before moving into the gaming industry. In early 2010, he quit games and returned to his passion of painting. Since then, Mr. Clark has been hailed as one of the most interesting painters in the United Kingdom.

Eton and Eidos Napoli announce unique collaboration


Fine Swedish shirt maker Eton is proud to announce their collaboration with Italian sartorial brand, Eidos Napoli. The exclusive collection will be available in Eidos pop-up stores at Eton’s flagships in Stockholm, London and New York later this fall.

Eton DnA Collection


At the end of the 1920s, a married couple in the small Swedish village of Gånghester set out with an incredible vision for fine men’s shirting. Today, the result of that vision continues to be worn by well-dressed gentlemen around the world.