HORIZONS: F/W 2019

Discover the new, expressive F/W collection —
starting with a drop of ultra-crisp formal shirts,
featuring striking limited edition prints and patterns.

MOST POPULAR

TENNIS STYLE

A sport that has developed its own occasion-based
dress code must have a special place in the hearts
of menswear aficionados.
Get your timeless, tennis-inspired summer styles at Eton.
Serve it. Smash it. Win it.

ETON POLO PIQUÉ

Discover a new take on the ultimate sports-inspired classic.
Featuring our renowned Eton collar and brand new
super refined piqué, this luxe casual shirt
looks as sharp as they come.

ETON SHIRTS MEAN BUSINESS

The Eton Business collection holds all our brand values –
Swedish craftsmanship, premium quality,
creative innovation and diversity in style.

SUMMER SHIRTS

Shirts for vacation and summer parties. From
stylish seersuckers to superior quality polo shirts.

FINDING THE PERFECT SHIRT


A guide through our shirt categories

Finding the right Eton shirt is all about finding the right line for your personality, your style preferences —and finding the right shirt for the right occasion.