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Signature Flannel

Flannel that is as crisp as it is soft. Launched in 2018 as a world-first, our innovative wrinkle free flannel is already an Eton signature fabric. Soft-brushed, breathable high end cotton — wrinkle free.


Simply a joy to wear, our innovative, wrinkle free, lightweight flannel is as breathable, soft, and warm as any classic flannel and has the requisite brushed surface — but it is also just as sharp, all day, as our wrinkle-free dress shirts. Also, it requires little to no ironing. Once flannel was a technique reserved for wool fabrics: today, we weave our flannel from fine, compact premium cotton yarns for high quality and a shirt that lasts. The cotton fibers themselves are so called extra long staple, from the top 2-3% of the annual, global cotton harvest — meaning they are long, strong, durable and make for a fabric that has a beautiful look and feel and is strong and durable. Brushed for extra softness. Eton Signature Finish for a perfect wrinkle-free look.

• Innovative
• Comfortable, soft-brushed
• Medium weight
• Wrinkle free: requires little to no ironing, smooth 24/7

See all Wrinkle Free Flannel Shirts