Our business shirts represents our brand values – Swedish craftsmanship, premium quality, creative innovation and diversity in style. Cut from performance fabrics made from 100 % premium cotton these shirts guarantee the best wearing comfort and stand out with their impeccably crisp look. Discover our business shirts and find your favourite shirt from modern to timeless and classic.
Eton Casual is our collection of shirts made from rawer, untreated fabrics in different weaves and more casual styles and patterns. But there’s nothing casual about dressing casual. The careless approach requires even more care. Dressing sharp with a soft touch is what our casual shirts are all about – a unique and innovative collection with unexpected pieces that will refine your wardrobe and personalize your look. Discover all casual shirts.
Unbuttoned is a collection of stylish shirts for all relaxed occasions, whether it’s business or weekend casual. The shirts are made from the same high performance fabrics as in the Eton Collection, but in more relaxed styles. You don’t need to settle for less just because you are settled to relaxed – unbutton and lose the tie without losing class.
Classic elegance and contemporary style in perfect balance – the great celebrations in your life leave little room for compromise. This range comprises traditional dress and tuxedo shirts in exclusive materials with beautiful textures and exquisite details, perfectly suited for formal occasions. Discover our Evening Collection.