Refined shirts in brushed, soft cotton flannel made to offer you comfort as well as style.  Classic, lightweight and crease-resistant flannel — all in the highest quality, perfect for casual to business casual.

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Contemporary fit - casual shirts

Regular fit
Straight cut
Casual: shorter body length, made to be tucked-in or untucked
For regular and rectangular body types


A regular and straight fit for a relaxed, yet smart fit. The length and overall silhouette are made to look as good both untucked and tucked in. It’s made without darts in the back for a slightly airier silhouette. 

Regular fit
Straight cut
Casual: shorter body length, made to be tucked-in or untucked
For regular and rectangular body types


Bodyfit Icon Contemporary

Contemporary Fit

• Regular fit
• Straight cut
• Wide but defined waist
• For wider body types

Contemporary Fit
The Eton Contemporary Fit is a straight, regular fit. This one has darts on the back, makes it slightly more fitted at the waist. If you have a rectangular, athletic body type with broad shoulders, but want a tailored look, consider the Eton Contemporary.

• Regular fit
• Straight cut
• Wide but defined waist
• For wider body types 

Expert information
Contemporary fit is our version of the "regular fit" (if you ask us, ours fits better but if you often find that regular is a good fit for you, we recommend Contemporary. 

Contemporary fit dress shirts come with darts in the back for a tailored look, and a great fit to your body type. With extra loose stitches you can easily remove the darts to give the shirt more width. 

We also have contemporary fit knit shirts. Cut from flexible, stretchy jersey or piqué these are cut in a regular silhouette without darts. For the same reason, we have designed them with slightly closer-fitting sleeves. 

The SOFT line is a casual line of shirts made to be worn untucked. Slim fit, but but shorter in the body and somewhat wider over the hip, with no darts.

Contemporary fit - knitted shirts

•Regular fit 
•Straight cut
•Tailored fit without darts
•Fitted at chest and sleeve
•For regular and rectangular body types

A regular fit cut along straight lines, developed expressly for our knitted fabric shirts: cut without darts in the back thanks to the knitted fabric's natural flexibility and slightly fitted over the waist but given a regular cut over chest. Ideal for a rectangular, athletic body type with broad shoulders. The length is carefully balanced to enable both untucked and tucked in wear for an impeccable comfort and look.

•Regular fit 
•Straight cut
•Tailored fit without darts
•Fitted at chest and sleeve
•For regular and rectangular body types


Slim fit - knitted shirts

•Slim, but not tight
•Tailored fit without darts
•Fitted at chest and sleeve
•For slim-to-regular body types

A slim fit, expertly adjusted and cut specifically for our knitted shirts, in for example piqué and jersey. With its heightened natural flexibility, a premium knit fabric can follow your body in a way a classic woven shirt fabric can not. That's why we have made our Slim fit- knit tailored, but without the darts in the back that out classic shirts have — for a great fit and a comfortable experience. For the same reason, we have made our knit shirts slightly more fitted over the chest and sleeve, and the armhole is placed higher to achieve that slim, but not tight fit. The length is fine-tuned to enable both untucked and tucked in wear, for impeccable comfort and look. 

•Slim, but not tight
•Tailored fit without darts
•Fitted at chest and sleeve
•For slim-to-regular body types

Custom fit

Custom fit is unique to every season, and every new design.

Custom fit is unique to every season, and every new design. To find our more about the latest collection, visit out collection page. 

Relaxed fit

• Relaxed fit
• Straight lines
• For a casual look
• For all body types

The Eton Relaxed Fit is cut with straight lines, so it’s neither loose nor boxy. It  so it has a truly relaxed, and comfortable feel to it, but you can also dress it up and wear it as an over shirt. The Relaxed fit is perfect for all body types.

• Relaxed fit
• Straight lines
• For a casual look
• For all body types

Box fit

Boxy and airy fit
Straight, wide lines
Somewhat longer in the back
For all body types


A style statement, the wide cut silhouette straight-cut silhouette creates an oversized look inspired by the 90’s style era, but made for  today. A style garment for the man in the know.

•	Boxy and airy fit
•	Straight, wide lines
•	Somewhat longer in the back
• For all body types

Slim fit – casual shirts

•Slim, but not tight
•Tailored fit, without darts
•Fitted at chest and sleeve
•Casual: somewhat shorter shirt, made to be tucked-in or untucked
•For slim-to-regular body types

Our most popular fit— Eton slim fit is versatile, slim without being tight, but fitted at chest and waist. Perfect if you have a slim-to-regular body type. We design our Slim fit-casual shirts to be worn both untucked and tucked in in the smartest way possible, making the shirts slightly shorter in body length and wider over the hips to provide a relaxed yet smart look when worn over the pants. Made without darts in the back for an airy, yet slim silhouette. 

• Slim, but not tight
• Tailored fit without darts
• Fitted chest and sleeve
•Casual: somewhat shorter shirt, made to be tucked-in or untucked
• For slim-to-regular body types

Bodyfit Icon Classic

Classic fit

• Relaxed fit
• Straight lines, fuller look
• Comfortable, square-cut style  
• For a wider body type

Wide with straight, square-cut lines, the Eton classic is the perfect fit if you have a wider body type. Elegant, but comfortable, the Classic Fit comes with a breast pocket, but can be made to order with no pocket via Custom Made.

• Relaxed fit
• Straight lines, fuller look
• Comfortable, square-cut style  
• For a wider body type

Bodyfit Icon Slim

Slim fit

• Our most popular fit
• Fitted at chest & waist
• Slim – not tight
• For slim-to-regular body types

Our most popular fit— Eton slim fit is versatile, slim without being tight, but fitted at chest and waist. Comfort and looks combined. Perfect if you have a slim-to-regular body type. 

• Our most popular fit
• Fitted at chest & waist
• Slim – not tight
• For slim-to-regular body types

Expert information
Dress shirts come with darts in the back for a tailored look, adjusted to your body type. With extra loose stitches you can easily remove the darts to adjust the fit.  

Knit shirts is flexible, stretchy jersey or piqué are cut in a slim silhouette without darts. For the same reason, we have designed them with slightly closer-fitting sleeves. 

The SOFT linen  is a casual line of shirts made to be worn untucked. Slim fit, but but shorter in the body and somewhat wider over the hip, with no darts.  

Bodyfit Icon Super slim

Super slim fit

• Very tailored fit
• Fitted at chest and waist
• Fitted sleeve width 
• For slim or athletic body types

Choose Eton super slim fit for an extra slim silhouette, fitted at the chest, waist, sleeve and cuff. Comfortable but sleek, this fit is perfect if you are either slim and lean or have a lean v-shaped, athletic build. Simply adjust the size. 

• Very tailored fit
• Fitted at chest and waist
• Fitted sleeve width 
• For slim or athletic body types

Expert information
Dress shirts come with darts in the back for a tailored look, adjusted to your body type. With extra loose stitches you can easily remove the darts to adjust the fit. 