The Journal

Escape to the enchanting shores of the Italian island of Sardinia with our captivating Summer 2023 collection. Inspired by the island's breathtaking landscapes and vibrant culture, our lookbook showca...

White tie attire represents the epitome of elegance and sophistication when it comes to formal dressing. Reserved exclusively for the most prestigious occasions, it serves as a symbol of profound resp...

Giza 45 cotton, also known as The Egyptian Queen of Cotton, is a rare and exclusive Egyptian cotton, carefully collected from unique harvests grown in perfect conditions using natural fertilizers....

If you're looking for a tie knot that's simple, versatile, and modern, the four-in-hand knot is perfect for you...

In the many ways there are to tie a tie, one technique in particular stands out – exclusively used by members of the British Royal Air Force, this is the Double Windsor Knot...

Learn how to tie a Half Windsor in a quick and easy step-by-step guide. The Half Windsor knot is one of the most versatile knots and can be worn almost everywhere. It is medium-sized and excellent for...

Meet the Stockholm-based bartender and YouTuber David Kringlund to skill up your drink list this summer. Here is how to prepare The Eton Gimlet with perfection – and a twist of lemon...

Meet the Stockholm-based bartender and YouTuber David Kringlund as he interprets our new collection Bella Sardegna into a delicious summer drink – The Eton Gimlet with a twist of lemon...

It’s wedding season, and whether you're the groom or a guest, it's your chance to show off your personal style while still adhering to those formal dress code rules. That's where Eton's Wedding '23 Co...