The Journal

COLLAB

Eton x Björn Frantzén

2024/03/24 • 4 min

The creation of the perfect custom-made shirt, much like the orchestration of a perfect dish, is a testament to the power of personalization. It’s about defining your personal taste and having the ten...

Latest

LOOKBOOK

Rossi 1931 Archive Print Collection

2024/04/16 • 2 min

Exclusive collab with Rossi 1931, iconic Italian print house. Heritage meets modernity with their archive prints. Experience timeless elegance & versatility...

GUIDES

Exploring Organic Supima Cotton

2024/04/04 • 4 min

In the world of luxury textiles, there exists a material so refined and rare that it is often held in the same regard as precious stones or metals. This material is organic Supima cotton, and it is th...

STYLE GUIDE

How to Nail The Smart Casual Look

2024/03/21 • 4 min

Sophisticated sans formality. Relaxed and comfortable, yet with style. Discover our guide on how to nail the Smart Casual look with Eton’s latest Archive Collection...

LOOKBOOK

Spring/Summer 2024

2024/01/17 • 4 min

Discover a season of reinvention, as Eton redefines the boundaries between formality and leisure. Our Spring/Summer 2024 collection embodies a journey of sartorial discovery.....

COLLAB

The Beatles x Eton

2023/11/12 • 6 min

Sartorial expertise harmonizes with art, music and craftsmanship – the highly anticipated collaboration with legendary band, The Beatles, has brought forth a carefully curated limited-edition collecti...

GUIDES

How to Tie a Four in Hand Knot

2023/05/03 • 5 min

If you're looking for a tie knot that's simple, versatile, and modern, the four-in-hand knot is perfect for you...

STYLE GUIDE

How to Match a Shirt With a Tie

2024/01/23 • 7 min

With the return of the classic gentleman’s go-to-accessory – here are some great tips on how to wear it....

STYLE GUIDE

Tuxedo Shirt Guide

2024/01/03 • 5 min

Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.' Richard Andersson, our Creative Lead takes the reins, walking you through the key steps to discover...

GUIDES

How to Tie a Bow Tie Easily

2023/12/27 • 5 min

A self-tied bow tie – an elegant exclamation point to a formal style. Tying a bow tie is an art that can be difficult to master, but with a little will, patience, and by using this step-by-step guide...