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Our Four Membership Levels:

spring look eton 2023

What We Stand For

We exist to create the best shirts, and the best experience — one that empowers you to feel like the best version of yourself in whatever endeavor you undertake. From sharp dress shirts, made for business, to stylish but versatile layering styles designed to suit your busy everyday life. From the way you are greeted in-store to the way you experience us online.

Inspired by Our Motto

”At Eton, we still follow our founder Annie Pettersson’s motto to 'never hand over a shirt unless you are completely satisfied with it.' That level of dedication to you, our customers, and your experience is not just the force that drives us to craft shirts and accessories made for longevity, but the reason I am delighted to welcome you to our Eton community.”

Eton CEO David Thörewik.

Co-Create Your Signature Experience

Which steps towards a more sustainable future do you believe we should consider? Which essentials should always be in stock, and what would you love to see in our next collection? Share your thoughts.


Eton Customer Care Team

Opening hours
Monday-Friday 08:00-22:00 CET

+46 (0)10 – 5006010


You are always welcome to contact your nearest physical store directly. For contact details, please visit our Brand Stores page.


For answers to all Frequently Asked Questions regarding the Signature Club.

  • Your level and benefits
  • The points system
  • In-store and online sign-up
  • 18 month's validity

Click to read.