"In life there are moments that will define who we are and will become."
– Armand “Mondo” Duplantis, Olympic gold medalist and world record-holding pole vaulter.
Our latest campaign, Moments Make the Man, is an intimate portrait of the moments, both big and small, which define a person’s life.
“Despite having been fortunate enough to have experienced some incredibly grand moments, met some of the best athletes in the world, and broken a few records, the smallest and most intimate moments define me equally as much, as an athlete, a person, and a man. There’s something beautiful about the simplicity of small moments.”
Every Moment Matters
On the journey to realize our full potential we all must face defining moments that either makes us or breaks us. Regardless of if those moments bring us forward or not, all moments are a part of who we are - what defines us.
A defining moment can be anything from exchanging a smile with a close friend to helping a stranger. What’s yours?
The moments that define us the most are, perhaps, the ones we share with others. The importance of intimate moments, no matter how small, are truly what shapes us.
Rent your Eton look for free!
What moment in life defined you? People often connect certain clothes to specific moments and now we would like you to share yours while looking great.
Share your moment with #MomentsDefineYou and firstname.lastname@example.org.
Visit our stores to learn more or click below for details.
Explore the looks worn by Mondo Duplantis.
Our Most Iconic Shirt
Crafted with precision and skill, for a luxurious experience that lasts. From the roll of the collar to the elegant way the fabric drapes, the Signature Twill Shirt is our most versatile shirt for any occasion – from business to eveningwear. Perfected over several decades and the wrinkle free finish ensures you look sharp 24/7.