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Our Goals and Targets

We have a holistic approach to sustainability: to us, it is every choice we make that is the better choice. To create optimal impact, we set goals that sharpen our aim and focus our efforts. To reduce our products’ environmental footprint, we are committed to organic or recycled cotton only in all shirts, accessories, or other designs that reach end-customers by 2025. 100% of the material we use will be more sustainable materials by 2030. Acting with integrity and transparency as we move forward matters: all more sustainable materials we introduce and use as we advance are certified according to accredited certification bodies. In short, we have set off on our transformation journey — and have set the goal to be climate neutral by 2035.

Climate neutral by 2035

A challenge. A must. Our mission. Every choice we make that is the better choice should lead us here.

100% organic or recycled cotton by 2025

Taking on the challenge of reducing global warming potential of our key material.

...in all shirts and accessories by 2030

From shirts to accessories, every fiber should be more sustainable — and just as durable.