The Definition of a Modern Classic
First out is our popular dressy version, cut from soft, lightweight denim in light, mid or dark blue, and dyed with indigo that fades over time for a living fabric beautiful patina. Soft-washed, for an even more comfortable shirt.
The stylist's take on: the denim shirt
"Denim is all about versatility. Take a dark blue denim shirt with a cut-away collar: it is so smart with a suit. But as we live with that shirt, it ages with us, until it becomes... our favorite shirt for a weekend in the countryside. The truth is, most of us will use our denim shirts more, once the initial "perfection" wears off – that sweet spot between new and finally worn out (but so comfortable you don't want to have to recycle it just yet)."
/ Mr. Richard Andersson, Creative Lead at Eton.
"I love the way denim becomes personal, that the way you wear it shows in the wear and tear and becomes a part of the appeal."
Meet the Stylist
Richard Andersson is Creative Lead at Eton and directs every styling session and Eton shoot with a sure hand. Born and bred in Stockholm, Sweden, where he lives with his family, including dog (and sometime Eton model) Stella. He can proudly claim never to have had a job that was not in menswear, from his teenage years and up. Perhaps not surprisingly, Richard started out as a stylist by being scouted at an event and offered a job on the spot, on the strength of the outfit he wore. The rest, as they say, is history.
Style-wise Richard professes a preference for the classics, done in a new, contemporary way, but believes that any outfit can be successful, as long as you are confident and comfortable wearing it. His own personal style? “Streetwear with a dressy foundation, and with a comfortable silhouette in focus.” Spot on, we'd say.