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The Definition of a Modern Classic

First out is our popular dressy version, cut from soft, lightweight denim in light, mid or dark blue, and dyed with indigo that fades over time for a living fabric beautiful patina. Soft-washed, for an even more comfortable shirt.

The stylist's take on: the denim shirt

"Denim is all about versatility. Take a dark blue denim shirt with a cut-away collar: it is so smart with a suit. But as we live with that shirt, it ages with us, until it becomes... our favorite shirt for a weekend in the countryside. The truth is, most of us will use our denim shirts more, once the initial "perfection" wears off – that sweet spot between new and finally worn out (but so comfortable you don't want to have to recycle it just yet)."

/ Mr. Richard Andersson, Creative Lead at Eton.

"A lighter denim shirt is just the perfect casual garment: an all-season shirt, really."

"I love the way denim becomes personal, that the way you wear it shows in the wear and tear and becomes a part of the appeal."

"This is a classic. A denim shirt with nicely worn-in jeans. I like a loafer, instead of the expected, and more casual sneaker."

Denim Shirts

Mid Blue Lightweight Denim Shirt – Button DownMid Blue Lightweight Denim Shirt – Button Down
Mid Blue Lightweight Denim Shirt – Button Down
Mid Blue Lightweight Denim ShirtMid Blue Lightweight Denim Shirt
Mid Blue Lightweight Denim Shirt
Dark blue Denim Shirt with horn buttons - Button DownDark blue Denim Shirt with horn buttons - Button Down
Dark blue Denim Shirt with horn buttons - Button Down
Mid Blue Lightweight Denim ShirtMid Blue Lightweight Denim Shirt
Mid Blue Lightweight Denim Shirt
Mid Blue Denim Shirt with horn buttons - Button DownMid Blue Denim Shirt with horn buttons - Button Down
Mid Blue Denim Shirt with horn buttons - Button Down
Mid Blue Denim Shirt – Button DownMid Blue Denim Shirt – Button Down
Mid Blue Denim Shirt – Button Down
Light Blue Denim ShirtLight Blue Denim Shirt
Light Blue Denim Shirt
Light Blue Denim ShirtLight Blue Denim Shirt
Light Blue Denim Shirt
Dark Blue Satin Indigo ShirtDark Blue Satin Indigo Shirt
Dark Blue Satin Indigo Shirt
Blue Satin Indigo ShirtBlue Satin Indigo Shirt
Blue Satin Indigo Shirt

Meet the Stylist

Richard Andersson is Creative Lead at Eton and directs every styling session and Eton shoot with a sure hand. Born and bred in Stockholm, Sweden, where he lives with his family, including dog (and sometime Eton model) Stella. He can proudly claim never to have had a job that was not in menswear, from his teenage years and up. Perhaps not surprisingly, Richard started out as a stylist by being scouted at an event and offered a job on the spot, on the strength of the outfit he wore. The rest, as they say, is history.

Style-wise Richard professes a preference for the classics, done in a new, contemporary way, but believes that any outfit can be successful, as long as you are confident and comfortable wearing it. His own personal style? “Streetwear with a dressy foundation, and with a comfortable silhouette in focus.” Spot on, we'd say.