Dressing well doesn’t always mean full suit and tie. Every morning, this guy spends one hour in front of the mirror in order to look like he just doesn’t care. For everyone that’s not into Japanese selvage denim and limited-edition trainers, you will see him as the regular jeans and sneaker guy. But if you know, you know. For gift-giving, keep it simple and go for our soft shirts in premium fabrics such as lightweight flannel and cotton & indigo blends.