In a new piqué, developed by Eton —
made to be supple, subtle and
sophisticated. A new take on a sports
classic that is pure luxury.



Luxe casual

Our new polo shirts offer a supreme cut and design — and the first-class performance and comfort of our new Eton piqué, specially developed by our team of experts. A smooth, finer weft and soft knitted texture… that’s the way to add finesse to a casual look.


A menswear classic —the piqué shirt. The subtle waffle texture and elegantly sporty feel makes this a perpetual men’s shirt winner. This iconic fabric is known from both tennis and polo, and their classic piqué shirts, but reinvented by Eton for 2019, it is a sophisticated casual fabric, made for a well-fitting shirt. Our white long-sleeve piqué shirts are classic and classy. Gray piqué shirts offer a refined, somewhat American take on a classic style and our rich blue piqué shirts have a maritime meets urban feel. All with a long sleeve, and the refined design, quality and look of an Eton shirt.

How to wear a polo shirt
Polo shirts are one of those true style essentials every man should have in his wardrobe. The most versatile of casual-shirts, it is a cool and breathable shirt for warmer spring, summer and autumn days and as made for relaxed after-hours activities, including sporty occasions, a day on the town, a festive evening out or dinner or party. It is a perfect shirt to pack if you’re going on a holiday: wear with a pair of slacks or shorts for a great look whether you’re on a city break or a relaxing vacation on the beach.

High quality & the right fit
As always, an Eton shirt offers you great, long-lasting quality and elegant design. Our luxury shirts, or luxe casual shirts as we call them, offer a great fit for different body types. Our full collection offers you the entire range of Eton fits, from slim fit, super slim fit, contemporary fit and classic fit—and our casual fit, designed to elevate the casual shirt to new levels.