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SOFT NEW CLASSICS
A hybrid shirt for a new generation. Soft New Classics are the classics of today, made for a lifestyle and a view on style where business and casual blend into one another.
Occasions in life
Soft New Classics are shirts made to work as seamlessly in the office as out of it, and be as “right” on a relaxed day off as at a dinner or work lunch. Wear with or without a tie, and with the shoes of your liking: a New Classic is stylish enough to work with a brogue OR a classy sneaker. Add a jacket or go without: a New Classics shirt can be “adapted” to suit any situation.
The New Classic Style
Soft New Classics represent a softer style, in both finish and design. Take the collar: a key styling element, with an unlined, soft look and removeable bones. Note the studied carelessness of the arc. The sprezzatura-inspired style takes the best of the careless good looks and premium fabrics of a classic Italian style, and the clear lines and modernistic approach of Scandinavian style — and bam: Soft New Classics are born.
Colours & fabric options
A new classic comes in the new classic colours (what else): business favourites light blue and pink, as well as in softer neutral colours. The ubiquitous white shirt comes in a New Classic model, of course. To achieve the soft look— which brings to mind the words “carelessly stylish” and “absolutely premium” — we have selected high quality fabrics for our high quality shirts: cotton-silk and cotton-micro modal blends, natural indigo (our take on the denim), a lightweight cotton twill and royal oxford.