Max grew up in Borås, the Swedish city of textile and fashion, but he now lives and works in Italy with fabrics. He helps Eton design and innovate new stylish ideas.
Max loves to travel, meet new people, and experience new cultures. “I take a lot of inspiration from the people I see, in the way that I dress and the way that I act as a person.”
“I like to mix elegance with a modern twist. I’m trying to stay comfortable and I’m trying to buy quality and heritage as much as I can. I always try to wear natural colors.”