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The Phoenix Service

A lifetime travel insurance for your signature piece

the phoenix service eton

We can’t prevent lost bags, but we can protect your style

Every year, millions of travelers face the frustration of lost luggage. At Eton, we understand that this isn't just an inconvenience; it's a setback for your personal style. That's why we've created The Phoenix Service: a free lifetime travel insurance for your White Signature Twill Shirt. Should your bag go missing, we'll ensure your shirt is replaced, so you can secure your signature style no matter where your travels take you.

How it works:

Purchase a White Signature Twill Shirt from etonshirts.com.
Receive proof of insurance via email together with the delivery confirmation.
If your shirt is lost by an airline, provide airline documentation confirming the loss.
We’ll send you a brand-new White Signature Twill Shirt, ensuring your style stays intact— no matter what.

*Not valid on Custom Made.