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Behind the Fabric: Vitale Barberis Canonico Wool Flannel

With more than 360 years of expertise, Vitale Barberis Canonico stands as a cornerstone of Italian textile heritage. 

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Vitale Barberis Canonico Wool Flannel - Eton

Behind the fabric

With more than 360 years of expertise, Vitale Barberis Canonico stands as a cornerstone of Italian textile heritage. For the debut of Eton’s Soft Jackets, we journeyed to the legendary Biella mill to uncover how one of the world’s most renowned wool flannels is created—from raw fiber to refined fabric.

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The Journal

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Fall/Winter Lookbook 2025

Fall Winter 2025 is about balance—polish without rigidity, comfort without compromise. 

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Fall Winter 2025 Collection - Eton

Fall/Winter 2025

Fall Winter 2025 is about balance—polish without rigidity, comfort without compromise. This season, Eton unites new soft tailoring, tactile shirting, and functional outerwear into a wardrobe built for the city, the countryside, and everywhere in between.

Fall Winter 2025 Collection: A Sartorial Evolution

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What to Wear for a Summer Regatta

Discover what to wear to a summer regatta with Eton’s curated style guide. From Gotland Runt to relaxed yacht club weekends, explore five refined looks.

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Summer Regatta | Men’s Sailing Style Guide | Eton

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Five regatta-ready outfits for men, from yacht club dinners to seaside lounging. Inspired by Gotland Runt and Scandinavian summer style, this guide helps you navigate the season in timeless elegance.

Eton’s Stylist in His Summer Edit Favorites

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Discover five timeless summer looks from Eton’s stylist Victor Rotting—styled in Florence and built to move through heat, light, and everyday elegance.

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Victor’s SS25 Summer Style Edit | Eton Shirts

Summer Edit

Eton’s stylist Victor Rotting shares his favorite looks for the season—five timeless outfits styled on the streets of Florence in our SS25 Summer Edit.

Who Wears It Best? We Challenged Our Retail Teams

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The Eton x Tretorn collection, styled by our retail teams in London, New York & Stockholm. A relaxed summer lookbook rooted in personal style.

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Eton x Tretorn

We asked our retail teams in London, New York, and Stockholm to style the Eton x Tretorn collection their way — through the lens of their city and their personal taste

Editorial Team:

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How to Dress for Royal Ascot: A Guide by Daniel Fletcher

Daniel Fletcher, Creative Director of Royal Ascot, shares his take on dressing for the races—three looks for three iconic enclosures.

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Royal Ascot - Daniel Fletcher

Creative Director of Royal Ascot, Daniel Fletcher, shares his guide to dressing for the races—with three looks inspired by the event's iconic enclosures.

How to wash linen

How to dry

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Storing your linen

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Linen: A care guide

With the right care, your linen garments will retain their elegance and durability for years to come.

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Linen: A care guide - Eton

Linen Care Guide

Linen, woven from the flax plant, is one of the oldest and most enduring natural materials in the world. Renowned for its breathability and natural luster, linen offers great comfort, especially in warmer climates.

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Step Up Your Game: Richard Andersson’s Favorites from the Eton x Tretorn Collection

Heritage, style, and a touch of sport. Collaboration with Tretorn—two iconic Swedish brands united by a legacy of elegance, craftsmanship, and court-side cool.

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Eton x Tretorn:Favorites from the Eton x Tretorn Collection

Heritage, style, and a touch of sport. That’s the inspiration behind our new collaboration with Tretorn—two iconic Swedish brands united by a legacy of elegance, craftsmanship, and court-side cool.

What Defines Formal Attire for Men?

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Dress Code: Formal Wear

Discover the elegance of Formal Dress Code with our expert guide. Step into sophistication and own every moment with confidence.

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What is formal dress code for men? - Eton Shirts

A formal dress represents classic refinement, reserved for the most significant events. Allow us to share our expertise, guiding you through the art of timeless dressing, impeccable tailoring, and unwavering attention to detail required for formal occasions. This guide equips you with the essentials of formalwear, a dress code every gentleman should understand. Use it to plan your evening ensemble or refine your wardrobe so that you are poised to grace formal affairs with elegance.

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The key to successful summer business casual

what is summer business casual

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Essential business casual summer pieces

Colors to wear for summer business casual

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Accessories to wear with summer business casual

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Guide to Summer Business Casual for Men

The key to successful summer business casual dressing for men lies in sticking to a traditional color palette...

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Guide to Summer Business Casual for Men - Eton

Guide to Summer Business Casual

The key to successful summer business casual dressing for men lies in sticking to a traditional color palette while adding interesting detail with the kinds of fabric you choose and infusing your look with elevated features. Elegant business casual looks suitable for warmer days can be achieved by selecting the right fabrics, skipping the socks and playing with color.

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How to Dress for a Wedding

Wedding season is fast approaching, and as the invitations start to arrive.

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Wedding season is fast approaching, and as the invitations start to arrive, you will probably have some questions about how to master wedding attire for men with both elegance and style. It’s perfectly natural to want to get it right, since weddings are such significant events for those involved. 

Wedding Attire for Men

1. Single Breasted Jacket:

2. Double Breasted Tuxedo:

3. Wing Collar Elegance:

4. Cream White Dinner Jacket:

Tuxedo Shirt Guide

Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.

Tuxedo Shirt Guide Eton

Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.' Richard Andersson, our Creative Lead takes the reins, walking you through the key steps to discover the ideal shirt to elevate your tuxedo ensemble.

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The Journal

Fall Winter 2025 Collection: A Sartorial Evolution

What to Wear for a Summer Regatta

Eton’s Stylist in His Summer Edit Favorites

Who Wears It Best? We Challenged Our Retail Teams

How to Dress for Royal Ascot: A Guide by Daniel Fletcher

Linen: A care guide

Step Up Your Game: Richard Andersson’s Favorites from the Eton x Tretorn Collection

What is formal dress code for men?

Guide to Summer Business Casual for Men

Wedding Attire for Men

Tuxedo Shirt Guide

What We'll Be Wearing in 2025

Spring Summer 2025 Collection: A Season of Fresh Versatility

How to Tie a Bow Tie Easily

Shop by Fit: Find Your Perfect Eton Shirt

How to Tie a Tie

Business Casual Made Easy

Dress Code: Black Tie

How To Tie a Windsor Knot

How to Tie a Half Windsor Knot

How to Fold a Pocket Square

How to Tie a Four in Hand Knot

Dollars, Deals, and Dicaprio: The Rise and Reinvention of the Finance Bro on Screen

Essential Care for Your Filo di Scozia Piqué & Jacquard Polos

Florence in Style: Andreas Weinås' Insider Guide to the Renaissance City

How to dress for a Summer Wedding

Eton Mess – a Delicious Recipe

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