スキップしてメインコンテンツへ進む
white text on blue background

MOVING FORWARD. SINCE 1928

About Eton

BECAUSE FASHION CHANGES BUT STYLE ENDURES

記憶に残る一着を

Etonのシャツ作りは、シャツを作ること自体を目的としているわけではありません。最高のシャツを作るために毎朝起きるのではなく、Etonは、”あなたのために”シャツを作っているのです。職場で、面接で、プレゼンテーションで着るためのシャツ。あなたの目標や夢に寄り添うシャツを作りたいのです。デートやディナー、結婚式に着ていきたいと思えるシャツ。雨の水曜日を最もあなたらしく過ごすためのシャツ。人生を共にするシャツ。Etonはそんなシャツを作る会社です。

close up model navy signature twill shirt

匠の技を細部まで

創設者の一人、Annie Davidssonの口癖は、「完全に満足できるシャツ以外は絶対にお客様にお渡ししない」でした。約100年の月日が経った今でも、その言葉は脈々と受け継がれています。Etonにおいて、それ以下の品質は決して認められません。襟やカフスの完璧なラインを追求し、ユニークなプリントや柄への可能性に挑みます。そして、完璧なシルエットとテクスチャを生み出す生地を模索し続けていきます。

white shirt on model close up

What We Stand For

Because style is timeless, and fashion timely, we believe in design made to express individuality and inspire confidence through taste — sometimes sparked by, but never dictated by, trends or rules. Once, we set out to perfect the sharp dress shirt, pioneering the world’s first wrinkle-free cotton shirt in the process. Today we take our legacy and our obsession for menswear even further, championing the idea of craftsmanship and style for every occasion in life.

lightblue signature twill shirt on model

Our Design

We create Swedish design with an Italian Twist: combining our Nordic approach to style and craftsmanship, always optimized though technology, with a Milanese sense of flair to create men’s luxury shirts, accessories, and lifestyle garments. Our collections range from sharp dress shirt for formal occasions to casual shirts, t-shirts and overshirts in luxuriously refined materials, made for relaxed moments. All accompanied by men’s accessories, made together with the finest craftsmen in Europe.

seemstress checking fabric of eton

Our Way of Working: Together

There are no short-cuts, workarounds, or compromises: driven by our legacy, we use the finest raw materials, and work together with our suppliers every step of the way to make sure that each product has the “Eton quality”. Behind your experience of our shirts, lies the dedicated work to source high-quality materials – the finest cotton, silk, TencelTM, wool – and weaving or knitting, finishing, constructing, and controlling the result in the optimal way, every step of the way, together with the finest craftspeople in Europe. No wonder we are proud to share our supplier list. Discover more below.

close up collar of white signature twill eton shirt

The “Secret” Blue Ribbon

Unlike other brands, we see no need to put our logo on every item we
create. We know, that once you know the look and feel of Eton design, you will be able to tell the difference. Even in a crowd. The luster of the material, the cut, the collar roll, the precision of a hand-made tie proclaims our brand in a way a logo never could: quality speaks for itself. Once you now, you know. And when you do, the dark blue ribbon you see on the inside of each shirt collar is our little nod of confirmation: yes, you are right: this is an Eton.

white polo eton

Our Goals – for a More Sustainable World

To us, Sustainability is every choice we make that is the better choice. It stands for our unique way of working together with our suppliers, the longevity of our products, our goals, and the road to the next deadline we have set ourselves: 100% organic or recycled cotton only, by 2025. Read more about our goals, our way of working and read our latest public Sustainability Report in our sustainability section.

world map of eton stores and offices

A Global Brand

As we are closing in on our first centennial, it makes us proud to recognize how the Eton brand has spread and is spreading across the world. With our Global Head Quarters still located in the old Eton building, in the Swedish village of Gånghester where we once started, we now meet customers in our own stores and in some of the world’s most exclusive department stores and boutiques in Europe, North America, the Arab World and Asia. Online, we have a near global reach through our own flagship store, and through partners.