For us, high quality equals sustainability. We aim to produce long-lasting garments and to minimize negative environmental and social impact while doing so. We believe that the first step to a more sustainable clothing industry is to promote durable and timeless products.
We mainly use cotton from Egypt and the US. We exclusively use extra long staple cotton (ELS), which is characterized by its extra fine and long fibers, resulting in durable yarns and elegant shirt fabrics.
Cotton is a durable fiber with incredible natural performance. It is soft to wear against your body and has excellent breathability. From an environmental perspective cotton is more complex since it requires a lot of water. We treat cotton as a precious fiber and include it in our carefully produced and long lasting garments. We constantly encourage our customers to care for their shirts in the best possible way to increase the life length of their shirts.