Serve. Smash. Guld.

En av våra starkaste sommarkollektioner någonsin är här.
Inspirerad av den mest stilrena sporten någonsin.
För din mest välklädda sommar någonsin.

Den mjukaste skjortan du någonsin kommer bära.

Ditt nya favoritmaterial, Tencel™ — ett supermaterial, speciellt framtaget för att fånga de bästa egenskaperna hos både bomull och siden och skapa en helt ny, supermjuk skjortupplevelse.

100% naturliga fibrer. 100% komfort. 100% stil.
Och mer hållbart för miljön dessutom.


Ta din sommarstil från bra till bäst:
en ljus sommaraccessoar i klara färger ger elegans.
För en lekfull touch: tänk tennis.


Planerar du ett sommarbröllop?
Eller kommer du gå som gäst? Dechiffrera klädkoder
och får inspiration till hur du kan se ut som ditt bästa jag.

Under the sun

One of our finest summer collections yet, High Summer 2019 is inspired by vintage tennis wear and the modern gentleman’s seasonal vacation style. We call it Under the Sun because this is a collection made for warm days – spent inside an air-conditioned office or outside, enjoying the season. Or both.

What to wear summer 2019

Our answer: be well dressed. Summertime is one of menswear’s finest periods, and classic references and style options abound. From white linen suits, to chinos and a printed shirt, worn with a straw hat, this is a stylish season. Even shorts can be made to look well dressed, with the right piqué polo shirt. Dare to look elegant, even dressed up. But choose the right materials to keep you comfortable and cool. Choose premium quality summer shirts that will help you do both. A super soft TencelTM shirt, a cooling seersucker in the finest cotton from Egypt and California or a garment washed Soft New Classic shirt—for a well-dressed, relaxed look.

Summer accessories for men

Keep it stylish but keep it bright and fun. Summer is the right time to dare to wear a relaxed outfit with a classic touch — a blue blazer with a warm, yellow pocket square tucked in the front pocket and a shirt dotted with yellow fil coupé tennis balls. A soft, beige blazer to tone down a summer print, with a contrasting pattern (picking up the same colours) peeking out from the breast pocket.

Vintage Tennis — Serve it, smash it, win it.

The main inspiration for this collection comes from the court. Classic tennis wear, from the actual white polo shirt to more subtle references like prints inspired by the lines and colours of the actual court are the heart and soul of a collection dedicated to truly spot on menswear summer style.

Summer 2019 colours and prints: men’s shirts and accessories

Our unique prints, designed specially for Eton, capture the vivid colours, the enthusiasm, the joy of summer, as seen from a tennis court. Hot sun, red dirt, a well-strung racket. The colours are either jewel toned, bright and sunlit or soft, natural, appealingly dusty blues, nudes, khakis and blues. The print image ranges from subtle and handsome, to colourful and happy — with a touch of humour, especially in pocket squares and fine silk ties, dotted with tennis players and rackets — adding a subtle conversation starter to any men’s summer outfit.