Cuff, turn up short sleeve

Cuff, folded short sleeve

Cut away Icon

Collar, extreme cut away

Collar, pointed pin

Single Cuff Icon

Cuff, low single

Collar, long pointed

Collar, high cut away

Collar, moderate cut away 1mm

Collar, evening wing

Collar, Wide Spread Rounded

Collar, tab

Collar, rounded pin

Collar, rounded

Collar, pointed

Collar, moderate cut away

Collar, button under

Collar, button down

Collar, band

Cuff, rounded single

Cuff, rounded french

French cuff Icon

Cuff, double

Collar, traditional wing

With Pocket Front Icon

No Pocket Front Icon

left cuff

White Thread Icon

Cuff, single white tie

Collar, resort

Regular Icon

No Monogram Icon

left navy

Light Blue Thread Icon

Italic Icon

Green Thread Icon

Grey Thread Icon

Monogram Placement Left Side Icon

Collar, extreme high cut away

Burgundy

PDP block

Free shipping is always included in all purchases. We will work with one of our logistics partners to deliver directly to the address you provide.

icon truck v2

Free home delivery

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

icon circle v2

60 days free returns

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

Icon symbolizing 60 days satisfaction guarantee 

icon badge v2

Satisfaction guarantee

margin spacing white desktop hiding mobile

gotland runt first text

first look gotland runt

second look gotland runt text

second look gotland runt

third look gotland runt text

third look gotland

fourth look gotland runt text

fourth look gotland runt

outro text gotland runt

Hero Desktop Journal

Desktop Journal - Regatta

What to Wear for a Summer Regatta

Discover what to wear to a summer regatta with Eton’s curated style guide. From Gotland Runt to relaxed yacht club weekends, explore five refined looks.

sail-boat

Summer Regatta | Men’s Sailing Style Guide | Eton

Gotland runt

Five regatta-ready outfits for men, from yacht club dinners to seaside lounging. Inspired by Gotland Runt and Scandinavian summer style, this guide helps you navigate the season in timeless elegance.

double-E.jpg

The Journal

Eton’s Stylist in His Summer Edit Favorites

rotting first text

the beige polo text

the beige polo images

beige polo images

The Striped Linen Shirt text

The Striped Linen Shirt images

White Tee, Jeans, Blue Blazer text

White Tee, Jeans, Blue Blazer images

The Black Linen Suit text

The Black Linen Suit images

The Chocolate Brown Polo text

The Chocolate Brown Polo images

last text rotting

2000x1000 JournalHero

1620x2025 JournalHero (1)

Discover five timeless summer looks from Eton’s stylist Victor Rotting—styled in Florence and built to move through heat, light, and everyday elegance.

victor-rotting-eton

Victor’s SS25 Summer Style Edit | Eton Shirts

Summer Edit

Eton’s stylist Victor Rotting shares his favorite looks for the season—five timeless outfits styled on the streets of Florence in our SS25 Summer Edit.

Who Wears It Best? We Challenged Our Retail Teams

Intro text

Javan store image

Javan text london

javan images slider

Darnell text

Darnell image first

Darnell images slider

Stockholm Anders text

Anders & Leonard Stockholm images slider

Stockholm Leonard text

Leonard Stockholm image

Final text store guide tretorn

Hero Desktop Journal Retail Challenge

Hero Mobile Journal Retail Challenge

The Eton x Tretorn collection, styled by our retail teams in London, New York & Stockholm. A relaxed summer lookbook rooted in personal style.

tretornxeton

Eton x Tretorn

We asked our retail teams in London, New York, and Stockholm to style the Eton x Tretorn collection their way — through the lens of their city and their personal taste

Editorial Team:

first image fletcher movie

Introduction text

image from horse race

Royal enclosure text

Royal enclosure images

Royal enclosure images 2

Royal enclosure images 3

Queen Anne & Village Enclosures text

Queen Anne & Village Enclosures images

Queen Anne & Village Enclosures image 2

The Windsor Enclosure – Smart Summer Ease text

The Windsor Enclosure – Smart Summer Ease images

The Windsor Enclosure – Smart Summer Ease images 2

Final Thoughts: Style with a Personal Touch text

image 2

daniel-fletcher

How to Dress for Royal Ascot: A Guide by Daniel Fletcher

Daniel Fletcher, Creative Director of Royal Ascot, shares his take on dressing for the races—three looks for three iconic enclosures.

Royal Ascot Dress Code Guide by Daniel Fletcher

Royal Ascot - Daniel Fletcher

Creative Director of Royal Ascot, Daniel Fletcher, shares his guide to dressing for the races—with three looks inspired by the event's iconic enclosures.

How to wash linen

How to dry

Ironing or steaming

Storing your linen

Pro tips & Key highlights

CTA shop linen

Hero linen 2880x1620

Hero linen 1620x2025

Linen: A care guide

With the right care, your linen garments will retain their elegance and durability for years to come.

care-guide-linen

Linen: A care guide - Eton

Linen Care Guide

Linen, woven from the flax plant, is one of the oldest and most enduring natural materials in the world. Renowned for its breathability and natural luster, linen offers great comfort, especially in warmer climates.

intro text tretorn journal

nylite sneaker image

nylite text

björn borg image

björn borg image 2

chinos & shorts text

chinos & shorts image

chinos & shorts image 2

tennis vest and cardigan text

preppy handbook image

striped shirt image

the track striped shirt text

eton tretorn vintage image mockup

explore collection text

2000x1000 JournalHero ExT

1620x2025 JournalHero ExT

Step Up Your Game: Richard Andersson’s Favorites from the Eton x Tretorn Collection

Heritage, style, and a touch of sport. Collaboration with Tretorn—two iconic Swedish brands united by a legacy of elegance, craftsmanship, and court-side cool.

eton-tretorn-heritage

Eton x Tretorn:Favorites from the Eton x Tretorn Collection

Heritage, style, and a touch of sport. That’s the inspiration behind our new collaboration with Tretorn—two iconic Swedish brands united by a legacy of elegance, craftsmanship, and court-side cool.

What Defines Formal Attire for Men?

dress-code-formal-wear.jpg

formal-wear-m.jpg

Dress Code: Formal Wear

Discover the elegance of Formal Dress Code with our expert guide. Step into sophistication and own every moment with confidence.

formal-wear-meta.jpg

What is formal dress code for men? - Eton Shirts

A formal dress represents classic refinement, reserved for the most significant events. Allow us to share our expertise, guiding you through the art of timeless dressing, impeccable tailoring, and unwavering attention to detail required for formal occasions. This guide equips you with the essentials of formalwear, a dress code every gentleman should understand. Use it to plan your evening ensemble or refine your wardrobe so that you are poised to grace formal affairs with elegance.

What is formal dress code for men?

The key to successful summer business casual

what is summer business casual

beige suit full image

Essential business casual summer pieces

Colors to wear for summer business casual

double image summer business casual

Accessories to wear with summer business casual

Desktop 2000x1000

Mobile 1620x2025

Guide to Summer Business Casual for Men

The key to successful summer business casual dressing for men lies in sticking to a traditional color palette...

summer-business

Guide to Summer Business Casual for Men - Eton

Guide to Summer Business Casual

The key to successful summer business casual dressing for men lies in sticking to a traditional color palette while adding interesting detail with the kinds of fabric you choose and infusing your look with elevated features. Elegant business casual looks suitable for warmer days can be achieved by selecting the right fabrics, skipping the socks and playing with color.

how to dress for a wedding

Featured Products

HERO D

Namnlöst-1

How to Dress for a Wedding

Wedding season is fast approaching, and as the invitations start to arrive.

Namnlöst-2

Wedding season is fast approaching, and as the invitations start to arrive, you will probably have some questions about how to master wedding attire for men with both elegance and style. It’s perfectly natural to want to get it right, since weddings are such significant events for those involved. 

Wedding Attire for Men

Latest

The Journal

Eton’s Stylist in His Summer Edit Favorites

Who Wears It Best? We Challenged Our Retail Teams

How to Dress for Royal Ascot: A Guide by Daniel Fletcher

Linen: A care guide

Step Up Your Game: Richard Andersson’s Favorites from the Eton x Tretorn Collection

What is formal dress code for men?

Guide to Summer Business Casual for Men

Wedding Attire for Men

Tuxedo Shirt Guide

What We'll Be Wearing in 2025

Spring Summer 2025 Collection: A Season of Fresh Versatility

How to Tie a Bow Tie Easily

Shop by Fit: Find Your Perfect Eton Shirt

How to Tie a Tie

Business Casual Made Easy

Dollars, Deals, and Dicaprio: The Rise and Reinvention of the Finance Bro on Screen

Dress Code: Black Tie

How To Tie a Windsor Knot

Subscribe to Our Newsletter