New Arrivals
Shop the latest arrivals at Eton: new refined shirts and accessories updated weekly, from sharp dress shirts, to relaxed casual shirts and smart eveningwear, accompanied by our latest accessories.
Limited Edition Pyjamas
Discover our exquisite limited-edition pyjama sets — crafted from Signature Twill, Fine Twill, and Giza 45 Egyptian cotton. Refined comfort made for the holiday season and beyond.
The Warmth of Flannel
Texture defines the season. Discover Eton’s refined flannel shirts, crafted for warmth, ease, and modern sophistication. Perfect for layering under soft tailoring or wearing on their own, they’re the seasons’ most versatile essential.
The Soft Jacket
The Soft Jacket—refined tailoring meets effortless layering. Crafted from luxurious Italian fabrics, it delivers a relaxed silhouette with unmistakable polish.
Maggie Gyllenhaal x Eton
Award-winning actor and director Maggie Gyllenhaal joins Eton as our first female brand ambassador. Seen through the lens of Custom Made, her campaign reframes the timeless shirt as a story of individuality and modern style.
