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Anything But Basic: The White Shirt


Whatever the occasion, there’s a white shirt to match it. From boardroom to weekend getaway, follow our foolproof guide to key fabrics and finishes, as we delve into the secrets to wearing and pairing the most versatile staple.

Signature Twill

This easy-to-wear, performance-focused fabric is one of our all-time favourites. The perfect balance of comfort and style, it combines a fuss-free feel with a classic character. With so many variations available – from fits to collar options – you’re sure to find just what you’re looking for.

Herringbone Twill

This fabric clearly reflects Eton’s traditional roots. Finished with a meticulous herringbone weave for a lustrous sheen and texture, it occupies a smarter side of the spectrum. The minimalist design means it can easily be dressed up or down, proving its versatile power.

Textured Twill

Should you want a little bit more structure, the Textured Twill does the trick. A classic weave with a characteristic diagonal pattern, it produces a look that’s luxurious yet modern. Accentuate the formality with sharp tailoring or add a silk-woven tie to dial things down a notch.

Royal Oxford

The Royal Oxford’s silky handle and lightweight feel ensure you can wear it comfortably all year round. Defined by the distinctive basket-weave pattern, it works equally well under a tailored jacket or teamed with dark denim. A simple, stylish solution you’ll turn to time after time.


Signature Twill
Textured Twill
Herringbone Twill
Royal Oxford