This is our flagship collection where all our brand values truly come envisioned – Swedish craftsmanship, premium quality, creative innovation and diversity in style. Eton Collection is what was formerly known as Red Ribbon and defines everything you would expect from an Eton shirt. Cut from performance fabrics made from 100 % premium cotton – the Eton Collection comprises classic, yet contemporary business styles.
Eton Green is our collection of shirts made from rawer, untreated fabrics in different weaves and more casual styles and patterns. But there’s nothing casual about dressing casual. The careless approach requires even more care. Dressing sharp with a soft touch is what Eton Green is all about – a unique and innovative collection with unexpected pieces that will refine your wardrobe and personalize your look.
Unbuttoned is a collection of stylish shirts for all relaxed occasions, whether it’s business or weekend casual. The shirts are made from the same high performance fabrics as in the Eton Collection, but in more relaxed styles. You don’t need to settle for less just because you are settled to relaxed – unbutton and lose the tie without losing class.
Classic elegance and contemporary style in perfect balance – the great celebrations in your life leave little room for compromise. This range comprises traditional dress and tuxedo shirts in exclusive materials with beautiful textures and exquisite details, perfectly suited for formal occasions.