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Style guide


Discover Eton’s style guide and let us inspire you how to elevate the wardrobe. Whether you are looking for the perfect business outfit or the right look to go for lunch with your friends, find out how Eton would wear it and look your sharpest and smartest at any time.

Scarves for any weather

Layering is the secret ingredient to make a smooth transition between the seasons.

The Denim Zipper

In indigo denim and with a two-way zipper, this future classic is one of our coolest shirts.

All about denim

Discover 4 different ways how to style the wardrobe staple.

The Popover Shirt

Discover the key details behind this shirt icon and our best tips on how to wear it.

The art of weaving

Discover the craftsmanship of weaving the perfect shirt fabric.

The Grenadine Tie

Supremely luxurious yet discreet, it guarantees you make a dashing impression, no matter the event.

Anything but basic

Discover the key details of our most popular white shirts.

Style your blue shirt

Casual or formal, patterned or plain, buttoned-up or buttoned-down: Blue shirts strike as the wardrobe power player.