Our fish design celebrates a stylish comeback with a fresh look and becomes once more an absolute must-have for the summer.
The High/Summer collection embodies with its fresh colours and smart designs the spirit of the season.
The Oxford Shirt
Easily one of the best friends a man can have. Available in a wide range of colors and patterns our Oxford shirts score with high quality and comfort while suiting both casual and formal looks.
Decode the dress code
The wedding attire for men can be hard to get right. However, before you rack your brain about it, have a look at our guide on how to dress appropriately and stylish for a wedding.
Style Expert Andreas Weinås shows how to get the most out of our denim shirts.
Shop the look
Styling tips on how to match our most classic styles.
How to dress smart without a tie.
12 ways to wear it
Styling inspiration on how to nail our classic white shirts.
Anything but basic
Discover the key details of our most popular white shirts.
This season, we derive a palette from the flower fields and sunset skies, we find prints and patterns in the fauna and let the Swedish spring burst into bloom..
The Grenadine Tie
How do you define a tie? Here, at Eton, it’s the superior craftsmanship and meticulous quality that create a garment. Our new grenadine tie is no exception. Supremely luxurious yet discreet, it guarantees you make a dashing impression, no matter the event.
Style Profile: Fredrik Berselius
Only a few months after opening, Swedish chef Fredrik Berselius’s Restaurant Aska in Williamsburg, Brooklyn, was awarded two Michelin stars. Fredrik flawlessly blends modern Nordic cuisine with rich New York food culture.
How to wear your scarf
Sartorial signature or cold weather staple? Discover our tips on how to wear your scarf and nail the perfect autumn look.
Dress code: black tie
Classic elegance and contemporary style in perfect balance – the great celebrations in your life leave little room for compromise.
Style Profile: Giampaolo Alliata
Celebrated style icon and Sales Manager at Doriani Cashmere, Giampaolo Alliata embodies Italian elegance...
Style Profile: Max Poglia
Born in Brazil, raised in Italy and now living in New York, Max Poglia has created a completely unique style of rugged elegance...
Style Profile: Fabrizio Oriani
CEO and Founder of Gentlemen's Wear Daily, Fabrizio Oriani is never afraid of wearing bold patterns and vibrant colours...
How to master the office dress code
Eton’s Editors put their stamp on the tried and tested sartorial solutions.
How to create the perfect office wardrobe
From board meetings to creative workshops – a versatile office wardrobe gets you ready for any business situation.
Get styling inspiration and pre-access to our seasonal sales