Proudly introducing our latest collection: a celebration of
ancient Egypt, featuring crisp formal shirts and relaxed casual
style, both cut from the finest fabrics in the world —
featuring limited edition prints, unique to Eton.


A refined take on a sports-inspired
classic — the luxe piqué


Business, but not as usual. Premium shirts
with a relaxed soft washed look and feel


A more sustainable premium choice —
shirts in softest Cotton-Tencel™

It’s Autumn in the fashion world and summer in the real one.
We celebrate by proudly introducing the new Eton collection —
transeasonal style. Wear now, wear later. Love now, love later.


Autumn Winter 2019


Find the dress shirts you need to look your best this fall. Our new collection offers the well-dressed man the premium shirts, silk and wool ties, hats, scarves and pocket squares to wear during the end of summer, the transeasonal pre-fall period and the elegant layers required for fall. Explore luxurious, premium quality dress shirts in white or light blue, pink or muted fall mustard yellow, grey shirts, beige or rusty red shirts in business or casual styles, made for smart casual, business casual and business formal styles. Or indulge in fall checks, plaids, stripes, paisley and floral print shirts in premium quality, made with cotton from Egypt or California. Our business selection features cleverly updated classic dress shirts in subtle and stand-out designs. If you’re looking for a modern, relaxed version of business dress codes, Soft New Classics is right for you. Go from the meeting room to more relaxed times in superior quality shirts cut from soft-washed fabrics, with a softer collar and an Italian-inspired flair. For a classic dress shirt with an even higher comfort level, choose natural stretch. This innovative premium stretch developed by us at Eton is made with zero synthetic yarns, unlike most other stretch fabrics. That means that is offers absolute comfort without compromising on quality. Limited edition prints and patterns: Horizons celebrates ancient Egypt through a series of expressive patterns, hand-painted or digitally designed especially for Eton. From shirts with all-over patterns — like a blue tone-on-tone papyrus floral or a reinvented, water colour paisley — to subtle trimmings.

We are proud to include superior quality cotton-tencel™ shirts in our fall/winter collection: this super comfortable fabrics is made from premium cotton and lyocell, made from natural cellulose fibres, produced according to very high sustainability standards. It feels good, and it looks good — the tencel™ adds a superior lustre.

Eton’s vision for the well-dressed man goes beyond the crisp, classic shirt. Luxe casual is one of the great menswear tendencies of our time — and the key is a quality shirt. Eton’s long sleeved polo shirts offer a high style level, and are cut from fabrics with a luxe feel and high comfort level. The fine gauge jersey piqué in particular takes the spotlight. New this season: mélange polos in refined piqué. Eton’s ultra-lux, premium version of the casual classic, the denim shirt, can be dressed up or dressed down but is always a luxury option to a classic denim shirt. Natural indigo dye offers natural colour that matures as you wear your shirt. Or choose a classic gingham checked shirt in the same hues. For a luxurious outdoorsy style that answers the question of what to wear in colder weather or on a weekend in the country: Inspired by sportswear classics, our new four-pocket overshirt takes the layered look to a new level. Because at Eton, the answer to what to wear on a weekend in the country is to turn rough and rugged into refined and relaxed. The definitive sports-inspired look; an outdoorsy checked that comes into its own, in an attractive overcheck pattern.

NEWS: The world’s first crease-resistant flannel shirt, cut from fabric invented and developed by Eton in Milan and Gånghester! A super soft, light, high-end fabric that is perfect for the modern luxe casual style and makes for an elegant, sports-inspired crease-resistant flannel shirt.

How do you accessorise this autumn? We have the ties, pocket squares and scarves for the season. Silk pocket squares made from finest Italian silk or refined Italian or Scottish wool pocket squares, featuring artworks celebrating ancient Egypt — from cats and trees to tarot cards. Ties made from Italian silk and silk-wool, in neutral colours or ties with prints and patterns, from the bold to subtle geometric patterns. Ties rich browns, blues, reds and many other colours — like our brushed flannel ties in earthy autumn colours. And don’t forget the trending knitted tie, a semi-slim tie with a contrasting interlining. Note especially the silk pocket squares, featuring limited edition artwork created in goache by our inhouse Print Artist— featuring our homage to ancient Egypt. And the two-sided, brushed wool scarves and pocket squares with an expressive printed pattern and a subtle polka dot on the reverse side. NEWS: the luxe beanie. Made from 100% wool by the finest craftsmen in Italy, with all the focus on quality and luxury Eton is known for. Can be worn with a soft, warm cable knit scarf or one of our wide, lightweight scarves featuring oversized checks or beautifully woven papyrus flower patterns. We’re also introducing the yak wool blend scarf, an exclusive alternative to cashmere, known for its soft but masculine feel.