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Eton Collection

This is our flagship collection where all our brand values truly come envisioned – Swedish craftsmanship, premium quality, creative innovation and diversity in style. Eton Collection is what was formerly known as Red Ribbon and defines everything you would expect from an Eton shirt. Cut from performance fabrics made from 100 % premium cotton – the Eton Collection comprises classic, yet contemporary business styles.

Contemporary and classical business styles.
Buttons sewn on shaft for extra durability.
All fabrics woven from extra long staple cotton, developed for care-free, all-day performance.

Eton Green is our collection of shirts made from rawer, untreated fabrics in different weaves and more casual styles and patterns. But there’s nothing casual about dressing casual. The careless approach requires even more care. Dressing sharp with a soft touch is what Eton Green is all about – a unique and innovative collection with unexpected pieces that will refine your wardrobe and personalize your look.

Extra soft interlining in collar and cuffs for a more relaxed appearance.
Washed fabrics using various techniques creating a soft texture.
Cut from versatile fabrics such as denim, oxford and flannel.

Unbuttoned is a collection of stylish shirts for all relaxed occasions, whether it’s business or weekend casual. The shirts are made from the same high performance fabrics as in the Eton Collection, but in more relaxed styles. You don’t need to settle for less just because you are settled to relaxed – unbutton and lose the tie without losing class.

Relaxed styles for business or weekend casual.
Includes a wide range of smart and versatile prints.
Modern details such as coloured buttons and piping.

Classic elegance and contemporary style in perfect balance – the great celebrations in your life leave little room for compromise. This range comprises traditional dress and tuxedo shirts in exclusive materials with beautiful textures and exquisite details, perfectly suited for formal occasions.

100% premium cotton, developed for care-free, all-day performance.
Evening wear in contemporary and classic styles.
Formal details such as French cuffs, stud buttons and plissé fronts.