SOFT NEW CLASSICS

Think Soft. Think updated classics. Think the perfect hybrid between business and casual. Think stylish shirts with a soft, modern feel and drapability. Designed, invented and made by the best artisans in the shirtmaking world, with soft, garment washed luxury fabrics.

SOFT NEW CLASSICS

Think Soft. Think updated classics. Think the perfect hybrid between business and casual. Think stylish shirts with a soft, modern feel and drapability. Designed, invented and made by the best artisans in the shirtmaking world, with soft, garment washed luxury fabrics.


YOUR NEW FAVOURITE SHIRTS

LOOK: NATURAL


The secret — a natural, soft, sartorial look and feel. The new soft look, a so called garment wash, offers an exciting complement to our crisp Signature Finish. The garment wash creates that luxe, relaxed look and feel that gives the Soft New Classics range its contemporary appearance.


STYLE YOUR SHIRT WITH

SOFT NEW CLASSICS

Introducing the cross-over shirt, made for modern life. With a modern, soft garment finish this brand new range of shirts gives us all an exciting new option to the classic business look: all dressed up, but in a new, modern fabric with an appealing natural feel. Updated design and modern fabrics ensure that these truly are New Classics. And as always, with Eton’s uncompromising high-end make, for a truly lux experience.

Soft New Classics: shirts for the office, the trip and the club
Transitioning seamlessly from office to casual, the Soft New Classics are made for both a smart, modern office style for men (including a business casual look) and a smart casual style for anyone who refuses to compromise on quality and design in their off-duty hours. Same men’s shirt, made for all the different occasions of your lifestyle. In other words: these are the new classics, the Soft New Classics.

Fabric, design & range
White, light blue, pink, new classics shirts in lightweight twill, sartorial indigo (a denim refined to an Eton level), cotton-silk and cotton micro modal blends and a modern take on the always super-stylish stylish royal oxford. Soft make, soft appearance — super lux feel and look. Printed Soft New Classics— prints and patterns are soft and clear, tastefully bridging classic office-wear with a modern taste level. They include stripes, including blue stripes, green stripes and pink stripes, and checks, from larger to blue gingham.

Soft New Classics: summer shirts in cotton linen
Garment-washed for a super soft look and feel, these shirts offer a fantastic opportunity to dress with style, even for a formal setting, throughout the summer, but stay cool for one in nature’s wonder fibre flax which absorbs moisture and redistributes heat— and add a new, modern style to fabric and look with a softer fabric without cutting down on either style or dress codes. Looks just as good on a beach club or summer party as in the office.

How to wear Soft New Classics
Modern menswear covers a broader span than ever: a lifestyle where we move from office to off- duty and back again. Enter the cross-over, hybrid shirt. Think business and off duty. Think business casual and smart casual. Think party and working week. A premium shirt, made for a millennial lifestyle or for anyone looking for a truly lux, truly contemporary shirt experience.