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Style guide


Discover Eton’s style guide and let us inspire you how to elevate the wardrobe. Whether you are looking for the perfect business outfit or the right look to go for lunch with your friends, find out how Eton would wear it and look your sharpest and smartest at any time.

Spring Check Shirts

Discover the key details of our new checked shirts.

Resort Collar

The perfect piece for style-conscious men.

French cuff

French cuffs are back in business.

Modern Business

Experience modern business with daring styling.

Banana Jacquard

Classic business meets woven-in bananas.

The Ice Cream Shirt

A style that will turn heads wherever you go.

Spring 2018

Discover our spring collection 2018.

Style lessons

Discover our video guides and ugrade your look to perfection.

Evening looks

Find out how to dress for the different holiday parties.

Scarves for any weather

Layering is the secret ingredient to make a smooth transition between the seasons.

All about denim

Discover 4 different ways how to style the wardrobe staple.

The art of weaving

Discover the craftsmanship of weaving the perfect shirt fabric.

The Grenadine Tie

Supremely luxurious yet discreet, it guarantees you make a dashing impression, no matter the event.

Anything but basic

Discover the key details of our most popular white shirts.

Style your blue shirt

Casual or formal, patterned or plain, buttoned-up or buttoned-down: Blue shirts strike as the wardrobe power player.