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The Perfect White Shirt

It is hard to imagine the male wardrobe without the white shirt and it’s hard to imagine an occasion at which it isn’t appropriate. The perfect mix of practicality and style that seems immune to trends or time, this icon looks as good as ever.

Wear It Your Way

From the collar to the cuffs to the cut of the torso, our crisp white shirt is a blank canvas for you to customize, making it a much more distinctive expression of your style than you might first think. Whether worn underneath a jumper or paired with a tie and blazer, it’s a classic component of any closet. One of those elements of a man's wardrobe that's truly indispensible, it works as well for a cocktail party or dinner, as it does in the office. A seasonless staple that makes us feel at ease all year round.

The Next Chapter

At Eton, we like to think that true elegance is built on solid foundations – the steady staples that form a basis of any look, in any season. When they’re good, you wear them for many years, making them even more special. That’s why we’ve been refining our shirts since 1928, with the latest iterations constructed from our Signature Twill: a silky weave designed to be as durable as it is sleek, with the wrinkle-resistant finish perfectly responding to the modern guy’s lifestyle – at once classic and thoroughly modern.


Choose your fit

Available collars in Slim Fit

Available collars in Contemporary Fit

Available collars in Super Slim Fit

Available collars in Classic Fit

French Cuff

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