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About Eton

About Eton

A story of dedication and audacity —since 1928.

Eton is founded on nearly a century’s worth of craftsmanship and a commitment to quality and style—a heritage you can touch and feel in every product. Beginning in the midst of the Great Depression, our success was built on a relentless focus on perfecting the shirt. We have dared to take leaps into the unknown, time and again—from claiming and redefining our name to reimagining the shirt to revolutionize our industry.

We have the confidence to embrace challenges and seize opportunities, turning visions into reality. We know from experience, that the power of dedication and the audacity to do the unexpected will propel us toward our next goal, whatever it may be.

Brand Purpose

At Eton, we are dedicated to enabling confidence. We help exude a timeless sense of style, and just like our customers we are committed to excellence. Beyond fashion, our brand purpose is:

To empower the modern man to be the best he can be