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ETON x Fred Segal

Welcome to Scandifornia


L.A. Cool meets Scandinavian Innovation. A vibrant collection that came to fruition by our deep desire to create something truly unique, exciting, and new.

From the pine trees of Scandinavia to the palm trees of California – a bright style that will excel anywhere

Luxurious patchwork prints and soft fabrics with incredible luster.

Bring the L.A. sun to your wardrobe

A comfortable and rare collection that contains every summer essential: baseball caps, shorts, shirts, and t-shirts.

Turn every beach into Venice Beach with our new, colorful collection

Exclusive patterns that incorporates the spirit of ‘L.A. Cool’ in every fiber and thread.

Curating cool with a luxury that’s made to last

A harmony of style that brings together the best of two worlds: the street style of Los Angeles with the formality of elegant men’s dresswear.

The collection that captures sunshine