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The Shirt Specialist Since 1928

David and Annie Petterson's wildest dreams could never have foreseen the incredible journey that began with Annie's humble sewing in their kitchen. Little did they know that those initial stitches would lay the foundation for an enduring international business organization. What started as dresses made for friends and neighbors became the catalyst for a multi-generational enterprise. Today, Eton stands tall as an industry leader, exporting premium shirts and accessories worldwide, and shaping the landscape of one of the world's most frequently worn garments.

eton old factory

eton old factory

Throughout the years, Eton's unwavering commitment to craftsmanship, quality, and an unwavering pursuit of perfection has remained unchanged. As we reflect on the remarkable 90 years since Annie's first stitches, we recount the transformative journey that brought us to where we are today, and the exciting path that lies ahead.

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At Eton, we leave nothing to chance in creating impeccable shirts. The fabric is cut with precision, aligning prints and patterns seamlessly along the seams. Single-needle seams, with a density of 7-8 stitches per cm, ensure a flawless finish. Carefully chosen interlinings maintain collar and cuff structure. Buttons are meticulously attached and wrapped with elastic thread for durability. In every step, our commitment to excellence shines through. Experience the meticulous craftsmanship of an Eton shirt, where every detail is thoughtfully crafted.

Explore our exceptional collection here.

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No shirt is better than the raw materials it’s made of. Cotton is a durable fibre with incredible natural performance. It is soft against your skin and has excellent breathability. For our performance shirts, we only use the finest cotton in the world; specifically, Extra Long Staple (ELS) cotton, a top-quality standard that only makes up 3% of the world’s annual harvest. Sourced from the US and Egypt, the fibre is spun into the most suitable yarns, then woven into exceptionally fine fabrics and finished in Switzerland, the whole process in accordance with Eton’s design and standards.

Discover all of our fabrics here.

our most iconic white shirt on model

Our Most Iconic Shirt

Infused with everything that Eton stands for, the iconic Signature Twill Shirt epitomizes true elegance and enduring style. Meticulously crafted, its diagonal fabric structure allows for effortless draping and easy ironing. We meticulously select the finest yarns to weave this unique twill, ensuring a soft and supple texture that exudes comfort. Our unrivaled finishing process guarantees the shirt maintains its shape, catering perfectly to the modern man's lifestyle. Indulge in timeless elegance with the masterpiece that is the Signature Twill Shirt, meticulously crafted for the discerning gentleman.

Discover the allure of the Signature Twill Shirt here.


Find Your Perfect Fit

At Eton, we provide the perfect fit for everyone. Our comprehensive range of four distinct body fits ensures you can find the ideal match: Super Slim, Slim Fit, Contemporary Fit, and Classic Fit. Meticulously crafted with precise measurements, expert pattern-making, and a deep understanding of the human body, our garments flatter your physique and reflect your personal style.

But our commitment to exceptional fit goes further. For ultimate personalization, we offer custom-made shirts, tailored exclusively to your body and preferences by our skilled artisans.

Explore our range of fits and Custom Made options here

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