![](https://images.ctfassets.net/371ugtyffwio/6JgbN67mhme5r1M1Xm5U1l/e1187cd747f39ef4435fa1b806492508/01_mobile.jpg?w=1620&q=85&fm=webp)
WELCOME TO ETON
Dedication. Audacity. Style.
For anyone wanting to walk into a room and feel impeccably sharp.
![Bloomberg logo](https://images.ctfassets.net/371ugtyffwio/5uS3MaAi7J68plzoB3la3/866ea9216ffab405b35630355bbe274d/Bloomberg_logo.jpg?w=1620&q=85&fm=webp)
“High quality and genuine craftsmanship”
![Forbes logo](https://images.ctfassets.net/371ugtyffwio/aIDL91ATE4UhL7TkxBy4z/9077fc44b2a575199eb47dd6627f804a/Forbes_logo.jpg?w=1620&q=85&fm=webp)
“Best Men’s Dress Shirt Overall”
![Bloomberg logo](https://images.ctfassets.net/371ugtyffwio/5uS3MaAi7J68plzoB3la3/866ea9216ffab405b35630355bbe274d/Bloomberg_logo.jpg?w=1620&q=85&fm=webp)
“High quality and genuine craftsmanship”
![](https://images.ctfassets.net/371ugtyffwio/5WuJoChewNmwwNRzgk9xE4/47e6c043ebfe23e131fcc056e3e8e782/03_mobile_1.jpg?w=1620&q=85&fm=webp)
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The fit that fits you
Few things elevate how a shirt looks and feel the way the right fit and size.
![](https://images.ctfassets.net/371ugtyffwio/6qjIansuIGbuvdejcrtvox/08ca3cbc96a13b019c81869afd3d7237/04_desktop_welcome_to_eton.jpg?w=1620&q=85&fm=webp)
A Material Thing
We make our shirts with some of the finest materials in the world. Extra Long Staple cotton, ELS, comes from the top 2-3% of each global annual cotton harvest. As the name sugest, some of the longest fibers a plant can yield – for a fabric that is both strong and beautifully soft.
![](https://images.ctfassets.net/371ugtyffwio/79xHsX4t4R5QP5my5d0yyE/a5b9101a465ef2e522669e188064fc38/07_mobile_experience_of_quality.jpg?w=1620&q=85&fm=webp)
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Our Signature Twill
We make our shirts – your shirts – with some of the finest cotton in the world. Skilled craftspeople construct each dress shirt from 45 parts using 12000 stitches, in a uniquely close calloboration between HQ and our partners. All for a shirt made to live a long time, in your closet.
DISCOVER NOW![](https://images.ctfassets.net/371ugtyffwio/54BjGndmdmYYZ0AcdA3Hh4/18c54c584308b19d4197b949ed79acef/10_mobile_heritage.jpg?w=1620&q=85&fm=webp)
Since 1928
The power of dedication and audacity has defined our story since 1928. We stand for dedication to craft and quality, and the audacity to do the unexpected — to present you with long-lasting shirts and accessories, in a quality and cut, designed to make you feel like your best self.