Modern Menswear
Rooted in nearly a century of shirtmaking expertise, Eton has evolved into a refined expression of contemporary menswear. Each piece—from crisp men’s dress shirts to softly tailored jackets, outerwear, and luxurious knitwear—embodies our dedication to quality, innovation, and timeless style. Crafted from premium fabrics and produced with exceptional craftsmanship by the world’s finest mills and makers.
Dress Shirts
A great dress shirt starts with exceptional fabric. Eton’s dress shirts are crafted from wrinkle-resistant cotton and other refined fabrics for a crisp, polished look that lasts all day—designed to move seamlessly from office to evening.
Casual Shirts
Smart yet relaxed—denim, flannel, and corduroy casual shirts in timeless styles. Crafted from premium fabrics, they combine everyday comfort with refined craftsmanship for a look that’s easy, versatile, and effortlessly elevated.
Jackets
Versatile and refined—our jackets are made from Italian-woven fabrics with a soft, modern structure. Easy to layer from workdays to weekends, they bring elevated comfort and style to every look.
Knitwear
Our knitwear combines luxury and function in equal measure. From fine Merino half-zips to cashmere crew neck sweaters, each piece is knitted in Italy for lasting softness, shape, and warmth—ideal for the office, weekend escapes, or layering through the season.
New Arrivals
Shop the latest arrivals at Eton: new refined shirts and accessories updated weekly, from sharp dress shirts, to relaxed casual shirts and smart eveningwear, accompanied by our latest accessories.
News: The Soft Jacket
Our newest addition to the Eton assortment, the Soft Jacket redefines modern tailoring. Crafted in Italy from luxurious wool and cashmere blends, it delivers relaxed comfort with the refinement of a blazer. Lightweight, unstructured, and perfectly detailed—it’s designed for men who want effortless polish from the office to weekend gatherings, city strolls, or travel.
Our Most Iconic Shirt
A perfect shirt isn’t just made—it’s crafted with precision. The result of nearly 100 years of expertise, innovative fabric development, and meticulous craftsmanship. Designed for the modern gentleman, this is the shirt that defines Eton.
Complimentary shipping
60 days return
Book a private appointment in store
Personal customer service
Complimentary shipping
60 days return
Book a private appointment in store
Personal customer service