The Journal
STYLE GUIDE
From Dawn to Dusk: My Versatile Wardrobe with Eton Shirts
• 6 min
Packing for a short trip, a wedding, or a weekend in Southern Europe may seem straightforward but can be trickier than longer stays. It's all about getting the most out of each piece while being ready...
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STYLE GUIDE
What to wear for the US Open
• 3 min
__The US Open isn’t just a showcase of world-class tennis—it’s also a runway for refined style. Whether you're courtside or heading to a post-match dinner, your outfit should be as sharp as your game...
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COLLAB
Eton x Björn Frantzén
• 4 min
The creation of the perfect custom-made shirt, much like the orchestration of a perfect dish, is a testament to the power of personalization. It’s about defining your personal taste and having the ten...
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STYLE GUIDE
Wedding Attire for Men
• 5 min
With wedding season just around the corner, it's natural for some to find it daunting when figuring out what to wear to these special occasions...
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LOOKBOOK
Rossi 1931 Archive Print Collection
• 2 min
Exclusive collab with Rossi 1931, iconic Italian print house. Heritage meets modernity with their archive prints. Experience timeless elegance & versatility...
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GUIDES
Exploring Organic Supima Cotton
• 4 min
In the world of luxury textiles, there exists a material so refined and rare that it is often held in the same regard as precious stones or metals. This material is organic Supima cotton, and it is th...
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STYLE GUIDE
How to Nail The Smart Casual Look
• 4 min
Sophisticated sans formality. Relaxed and comfortable, yet with style. Discover our guide on how to nail the Smart Casual look with Eton’s latest Archive Collection...
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LOOKBOOK
Spring/Summer 2024
• 4 min
Discover a season of reinvention, as Eton redefines the boundaries between formality and leisure. Our Spring/Summer 2024 collection embodies a journey of sartorial discovery.....
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COLLAB
The Beatles x Eton
• 6 min
Sartorial expertise harmonizes with art, music and craftsmanship – the highly anticipated collaboration with legendary band, The Beatles, has brought forth a carefully curated limited-edition collecti...
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GUIDES
How to Tie a Four in Hand Knot
• 5 min
If you're looking for a tie knot that's simple, versatile, and modern, the four-in-hand knot is perfect for you...
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