Skip to main content
  1. Shop
    1. New Arrivals
      1. Shirts
        1. All Shirts
          1. Dress Shirts
            1. Casual Shirts
              1. Casual Shirts
                1. Flannel Shirts
                  1. Oxford Shirts
                    1. Denim Shirts
                    2. Evening Shirts
                      1. Exclusive Shirts
                        1. Wrinkle Resistant Shirts
                          1. Our Most Iconic Shirt
                            1. Custom Made Shirts
                            2. Accessories
                              1. All Accessories
                                1. Ties
                                  1. Bow Ties
                                    1. Pocket Squares
                                      1. Scarves
                                        1. Cufflinks
                                        2. Clothing
                                          1. Knitwear
                                            1. Jackets
                                              1. Polo Shirts
                                                1. Vests
                                                  1. T-Shirts
                                                  2. Custom Made
                                                    1. Custom Made
                                                    2. Gift Shop
                                                    3. The Journal
                                                    • Gift Shop
                                                    • The Journal

                                                    Dress Smarter Every Day

                                                    Thank you!
                                                    Get style insights, first access to new collections, and exclusive collaborations straight to your inbox.

                                                    Get in touch

                                                    +46 10–500 60 10care@etonshirts.com
                                                    • All Shirts
                                                    • New Arrivals
                                                    • Dress Shirts
                                                    • Casual Shirts
                                                    • Evening Shirts
                                                    • Customer Service
                                                    • Return Portal
                                                    • FAQ
                                                    • Media Bank
                                                    • Size Guide
                                                    • About Eton
                                                    • Sustainability
                                                    • Quality Pledge
                                                    • Career
                                                    • Brand Stores
                                                    • Terms & Conditions
                                                    • Privacy Policy
                                                    • Accessibility
                                                    • Cookie Policy

                                                    Shop

                                                    • All Shirts
                                                    • New Arrivals
                                                    • Dress Shirts
                                                    • Casual Shirts
                                                    • Evening Shirts

                                                    Support

                                                    • Customer Service
                                                    • Return Portal
                                                    • FAQ
                                                    • Media Bank
                                                    • Size Guide

                                                    About Us

                                                    • About Eton
                                                    • Sustainability
                                                    • Quality Pledge
                                                    • Career
                                                    • Brand Stores

                                                    Legal & Compliance

                                                    • Terms & Conditions
                                                    • Privacy Policy
                                                    • Accessibility
                                                    • Cookie Policy
                                                    • Free Delivery & 30 Days Return
                                                    • Quality Pledge
                                                    • Concierge service
                                                    • Sustainability commitment
                                                    • Free Delivery & 30 Days Return
                                                    • Quality Pledge
                                                    • Concierge service
                                                    • Sustainability commitment
                                                    • Free Delivery & 30 Days Return
                                                    • Quality Pledge
                                                    • Concierge service
                                                    • Sustainability commitment

                                                    © 2026 Eton - All rights reserved

                                                    hero_1440x821.avif

                                                    The Journal

                                                    The Moments Worth Dressing Up For
                                                    Stockholm in winter, at the height of the festive season. For Holiday 2026, the dress code softens a
                                                    Read more
                                                    1. The Journal
                                                    2. The Journal
                                                    • Guides
                                                    • Lifestyle
                                                    • Lookbook
                                                    • Style Guide
                                                    • Collabs
                                                    • Interview

                                                    Latest

                                                    2880x1773_1 (1).jpg

                                                    Reda x Eton: Unveiling a Fusion of Craftsmanship and Nature's Finest Wool

                                                    Guides
                                                    Still 2026-10-15 153513_1.4.2.T (1) (1).jpg

                                                    It All Starts with the Hands

                                                    Lifestyle
                                                    2026_WEEK_41_STILLIFES2568_extn 2 (2) (1) (1).jpg

                                                    Behind the Fabric: Wool Cashmere Dream Capsule

                                                    Guides
                                                    stylists-guide-hero-desktop.jpg

                                                    A Stylist´s Guide to Fall

                                                    Guides
                                                    Hero1_-_Fall_Layering_Desktop__1_.jpg

                                                    Fall Winter 2026 Collection: The Fall Wardrobe

                                                    Lookbook
                                                    Namnlöst-2.jpg

                                                    The Grenadine Tie: A study in texture 

                                                    Guides
                                                    1920x1080_campaign.jpg

                                                    Where Summer Slows Down. A love letter from the Stockholm Archipelago.  

                                                    Lifestyle
                                                    IMG_0456.jpg

                                                    Through the Stockholm Archipelago on Ballad

                                                    Lifestyle
                                                    2637x1315headerimage.avif

                                                    Behind the Fabric: Filo di Scozia

                                                    Guides
                                                    hero_image_d_.jpg

                                                    How to Dress for Summer—Without Overthinking It

                                                    Guides
                                                    hero-journal-style-day-by-day.jpg

                                                    Style, Day After Day: A Week in Looks

                                                    Style Guide
                                                    MGCM_Journal_Hero.jpg

                                                    Eton x Maggie Gyllenhaal: Reimagining the Shirt

                                                    Collabs
                                                    Hero Desktop_Journal.jpg

                                                    What to Wear for a Summer Regatta

                                                    Style Guide
                                                    2000x1000_VBC_Hero.jpg

                                                    Behind the Fabric: Vitale Barberis Canonico Wool Flannel

                                                    Lifestyle
                                                    Hero Desktop_Journal.jpg

                                                    Fall Winter 2025 Collection: A Sartorial Evolution

                                                    Lookbook
                                                    2000x1000_JournalHero.jpg

                                                    Eton’s Stylist in His Summer Edit Favorites

                                                    Style Guide
                                                    Hero Desktop_Journal Retail Challenge.jpg

                                                    Who Wears It Best? We Challenged Our Retail Teams

                                                    Style Guide
                                                    image_2.jpg

                                                    How to Dress for Royal Ascot: A Guide by Daniel Fletcher

                                                    Style Guide
                                                    care-guide-linen.jpg

                                                    Linen: A care guide

                                                    Guides
                                                    2000x1000_JournalHero_ExT.jpg

                                                    Step Up Your Game: Richard Andersson’s Favorites from the Eton x Tretorn Collection

                                                    Collabs
                                                    dress-code-formal-wear.jpg

                                                    What is formal dress code for men?

                                                    Style Guide
                                                    Desktop_2000x1000.jpg

                                                    Guide to Summer Business Casual for Men

                                                    Style Guide
                                                    HERO_D.jpg

                                                    Wedding Attire for Men

                                                    Style Guide
                                                    tuxedo-shirt.jpg

                                                    Tuxedo Shirt Guide

                                                    Style Guide
                                                    what-to-wear-2025-eton.jpg

                                                    What We'll Be Wearing in 2025

                                                    Style Guide
                                                    Hero_2000x1000.jpg

                                                    Spring Summer 2025 Collection: A Season of Fresh Versatility

                                                    Lookbook
                                                    1314x821_1-(1).jpg

                                                    How to Tie a Bow Tie Easily

                                                    Guides
                                                    Desktop_2000x1000.jpg

                                                    Shop by Fit: Find Your Perfect Eton Shirt

                                                    Guides
                                                    tie-a-tie-how-to.jpg

                                                    How to Tie a Tie

                                                    Guides
                                                    business-casual.jpg

                                                    Business Casual Made Easy

                                                    Style Guide
                                                    hero_image_d_.jpg

                                                    Dress Code: Black Tie

                                                    Style Guide
                                                    2880x1800_cover_double_windsor_desktop.jpeg

                                                    How To Tie a Windsor Knot

                                                    Guides
                                                    2880x1800_cover_half_windsor_desktop.jpg

                                                    How to Tie a Half Windsor Knot

                                                    Guides
                                                    hero_image_d_.jpg

                                                    How to Fold a Pocket Square

                                                    Guides
                                                    four-in-hand.jpg

                                                    How to Tie a Four in Hand Knot

                                                    Guides
                                                    Desktop_2000x1000-1.jpg

                                                    Dollars, Deals, and Dicaprio: The Rise and Reinvention of the Finance Bro on Screen

                                                    Lifestyle
                                                    Hero Filo 2000x1000.jpg

                                                    Essential Care for Your Filo di Scozia Piqué & Jacquard Polos

                                                    Guides
                                                    Andreas_Weinas_Eton_Shirts.jpg

                                                    Florence in Style: Andreas Weinås' Insider Guide to the Renaissance City

                                                    Style Guide
                                                    Summer2.jpg

                                                    How to dress for a Summer Wedding

                                                    Style Guide
                                                    eton-mess.jpg

                                                    Eton Mess – a Delicious Recipe

                                                    Lifestyle
                                                    Desktop_2000x1000.jpg

                                                    What is cocktail attire for men?

                                                    Style Guide
                                                    newyork_d.jpg

                                                    A Postcard From New York

                                                    Guides
                                                    white_tie_hero.jpg

                                                    Dress Code: White Tie

                                                    Guides
                                                    weinas-custom-made-hero.jpg

                                                    Custom Made with Andreas Weinås

                                                    Interview
                                                    frantzen.jpg

                                                    Eton x Björn Frantzén

                                                    Collabs
                                                    Scarfs_2000x1000.jpg

                                                    How to tie a scarf: Essential Knots for Every Occasion

                                                    Guides
                                                    rossi-journal-lookbook.jpg

                                                    Rossi 1931 Archive Print Collection

                                                    Lookbook
                                                    24-spring-summer-lookbook.jpg

                                                    Spring/Summer 2024

                                                    Lookbook
                                                    model-beach-polo.jpg

                                                    Five Style Tips for Summer

                                                    Style Guide
                                                    hero_image_d_.jpg

                                                    Holiday Collection 2023

                                                    Lookbook
                                                    hero_image_d_.jpg

                                                    Fall/Winter 2023 Lookbook

                                                    Lookbook
                                                    hero_image_d_.jpg

                                                    Soaring to New Heights with Mondo Duplantis: An exclusive inside to his personal style and setting world records.

                                                    Lifestyle
                                                    hero_image_d_.jpg

                                                    The Versatility of a White Shirt

                                                    Style Guide
                                                    hero_styles_desk.jpg

                                                    How to Master Summer Style in the City

                                                    Style Guide
                                                    Load more