The Journal
COLLAB
Eton x Björn Frantzén
• 4 min
The creation of the perfect custom-made shirt, much like the orchestration of a perfect dish, is a testament to the power of personalization. It’s about defining your personal taste and having the ten...
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STYLE GUIDE
Wedding Attire for Men
• 5 min
With wedding season just around the corner, it's natural for some to find it daunting when figuring out what to wear to these special occasions...
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Rossi 1931 Archive Print Collection
• 2 min
Exclusive collab with Rossi 1931, iconic Italian print house. Heritage meets modernity with their archive prints. Experience timeless elegance & versatility...
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Exploring Organic Supima Cotton
• 4 min
In the world of luxury textiles, there exists a material so refined and rare that it is often held in the same regard as precious stones or metals. This material is organic Supima cotton, and it is th...
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How to Nail The Smart Casual Look
• 4 min
Sophisticated sans formality. Relaxed and comfortable, yet with style. Discover our guide on how to nail the Smart Casual look with Eton’s latest Archive Collection...
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Spring/Summer 2024
• 4 min
Discover a season of reinvention, as Eton redefines the boundaries between formality and leisure. Our Spring/Summer 2024 collection embodies a journey of sartorial discovery.....
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The Beatles x Eton
• 6 min
Sartorial expertise harmonizes with art, music and craftsmanship – the highly anticipated collaboration with legendary band, The Beatles, has brought forth a carefully curated limited-edition collecti...
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How to Tie a Four in Hand Knot
• 5 min
If you're looking for a tie knot that's simple, versatile, and modern, the four-in-hand knot is perfect for you...
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How to Match a Shirt With a Tie
• 7 min
With the return of the classic gentleman’s go-to-accessory – here are some great tips on how to wear it....
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Tuxedo Shirt Guide
• 5 min
Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.' Richard Andersson, our Creative Lead takes the reins, walking you through the key steps to discover...
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