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Free shipping is always included in all purchases. We will work with one of our logistics partners to deliver directly to the address you provide.

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Free home delivery

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

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60 days free returns

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

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Satisfaction guarantee

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Hero Desktop Journal

Desktop Journal - Regatta

What to Wear for a Summer Regatta

Discover what to wear to a summer regatta with Eton’s curated style guide. From Gotland Runt to relaxed yacht club weekends, explore five refined looks.

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Summer Regatta | Men’s Sailing Style Guide | Eton

Gotland runt

Five regatta-ready outfits for men, from yacht club dinners to seaside lounging. Inspired by Gotland Runt and Scandinavian summer style, this guide helps you navigate the season in timeless elegance.

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The Journal

Who Wears It Best? We Challenged Our Retail Teams

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Hero Mobile Journal Retail Challenge

The Eton x Tretorn collection, styled by our retail teams in London, New York & Stockholm. A relaxed summer lookbook rooted in personal style.

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Eton x Tretorn

We asked our retail teams in London, New York, and Stockholm to style the Eton x Tretorn collection their way — through the lens of their city and their personal taste

Editorial Team:

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How to Dress for Royal Ascot: A Guide by Daniel Fletcher

Daniel Fletcher, Creative Director of Royal Ascot, shares his take on dressing for the races—three looks for three iconic enclosures.

Royal Ascot Dress Code Guide by Daniel Fletcher

Royal Ascot - Daniel Fletcher

Creative Director of Royal Ascot, Daniel Fletcher, shares his guide to dressing for the races—with three looks inspired by the event's iconic enclosures.

How to wash linen

How to dry

Ironing or steaming

Storing your linen

Pro tips & Key highlights

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Linen: A care guide

With the right care, your linen garments will retain their elegance and durability for years to come.

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Linen: A care guide - Eton

Linen Care Guide

Linen, woven from the flax plant, is one of the oldest and most enduring natural materials in the world. Renowned for its breathability and natural luster, linen offers great comfort, especially in warmer climates.

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Step Up Your Game: Richard Andersson’s Favorites from the Eton x Tretorn Collection

Heritage, style, and a touch of sport. Collaboration with Tretorn—two iconic Swedish brands united by a legacy of elegance, craftsmanship, and court-side cool.

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Eton x Tretorn:Favorites from the Eton x Tretorn Collection

Heritage, style, and a touch of sport. That’s the inspiration behind our new collaboration with Tretorn—two iconic Swedish brands united by a legacy of elegance, craftsmanship, and court-side cool.

The key to successful summer business casual

what is summer business casual

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Essential business casual summer pieces

Colors to wear for summer business casual

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Accessories to wear with summer business casual

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Guide to Summer Business Casual for Men

The key to successful summer business casual dressing for men lies in sticking to a traditional color palette...

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Guide to Summer Business Casual for Men - Eton

Guide to Summer Business Casual

The key to successful summer business casual dressing for men lies in sticking to a traditional color palette while adding interesting detail with the kinds of fabric you choose and infusing your look with elevated features. Elegant business casual looks suitable for warmer days can be achieved by selecting the right fabrics, skipping the socks and playing with color.

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How to Dress for a Wedding

Wedding season is fast approaching, and as the invitations start to arrive.

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Wedding season is fast approaching, and as the invitations start to arrive, you will probably have some questions about how to master wedding attire for men with both elegance and style. It’s perfectly natural to want to get it right, since weddings are such significant events for those involved. 

Wedding Attire for Men

1. Single Breasted Jacket:

2. Double Breasted Tuxedo:

3. Wing Collar Elegance:

4. Cream White Dinner Jacket:

5. Grand Finale in Black Velvet:

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Tuxedo Shirt Guide

Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.

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Tuxedo Shirt Guide Eton

Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.' Richard Andersson, our Creative Lead takes the reins, walking you through the key steps to discover the ideal shirt to elevate your tuxedo ensemble.

Trends come and go

Look 1: Black & Camel—A Modern Classic

Look 2: The Return of Power Dressing

Look 3: Functional Fabrics & Layering

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Final Thoughts

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What We'll Be Wearing in 2025

Trends come and go, but true style is about knowing what works and adapting it to the times. 

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Style of 25

Trends come and go, but true style is about knowing what works and adapting it to the times. For 2025, we’re focusing on a mix of timeless elegance and modern functionality. Three key looks define our approach to dressing next year—each built on a solid foundation of color coordination, fabric choices, and styling principles. Let’s break them down.

Spring Summer 2025 Collection: A Season of Fresh Versatility

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Lookbook spring/summer 25

Eton’s Spring Summer 2025 collection captures the essence of sartorial versatility reimagined for the modern world. 

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Spring/Summer Lookbook 2025

Eton’s Spring Summer 2025 collection redefines modern sartorial style, blending timeless elegance with a contemporary edge.

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