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The Oxford Shirt

Introducing the Ivy Fit

The Oxford doesn’t need reinvention. Cut in Eton’s new Ivy fit, it has more room, more ease, and the softened structure of a garment-washed finish. Classic details remain intact. The execution: unmistakably Eton.

man sitting on a chair in eton oxford shirt
a GIF of a man posing in a oxford shirt in different locations and a pile of eton oxford shirts folded

The new proportion softens the shirt. It sits easier on the body, falls, and makes the Oxford feel less buttoned-up without losing its shape. Familiar at first glance, different once it is on.

a man posing with his hands together in eton oxford
a man posing on a chair in a pink oxford shirt and an knitted crewneck over his shoulders
a smiling man sitting down on the floor in navy eton oxford shirt
white eton oxford shirt hanging on a chair

The button-down collar, chest pocket, box pleat, and locker loop come from the Oxford’s sporting past. Practical first, iconic later. Eton keeps the codes intact and refines them through nearly a century of heritage shirtmaking.

pile of folded eton oxford shirts in different colors and patterns
a man wearing a white eton oxford shirt drinking from a glass

The Oxford is the shirt you don’t have to think twice about because it always works. Open, tucked, layered, repeated. It has history without looking backward and ease without looking careless. A classic made for now.