Your Perfect Shirt
What’s hotter than a man in a crisp white shirt? One that’s unmistakably yours. Or his. Or hers.
Award winning actor and director Maggie Gyllenhaal, Eton’s newly appointed brand ambassador, reimagines the classic dress shirt through the lens of personal style. Using Eton’s Custom Made, her shirt is as bold and considered as she is.
Maggie Gyllenhaal:
Award-winning actor and director, Eton brand ambassador.
“I like my shirts to be a bit oversized... Soft enough, or thin enough, that you can still feel your body underneath.”
— Maggie Gyllenhaal
Maggie alterated her shirt from Contemporary size 39.
Shot by acclaimed photographer Gray Sorrenti, the campaign captures Maggie Gyllenhaal with an intimacy and edge that feels unmistakably hers. Each frame reflects individuality, ease, and creative expression—the very qualities at the heart of Eton’s Custom Made service. Just as every shirt can be designed to reflect its wearer, these portraits reveal the power of making something truly personal.
Björn Frantzén:
Chef-owner of three three-Michelin-starred restaurants, Eton brand ambassador.
Björn alterated his shirt from Slim size 40.
From the monogram on your cuff to the precise cut of your collar, every detail tells a story. Worn by longtime Eton ambassador Björn Frantzén—chef of three three-Michelin-starred restaurants—our Custom Made shirts bring the same precision he brings to every plate.
Built on nearly a century of shirtmaking expertise, Eton’s Custom Made service offers a guided experience rooted in heritage tailoring and uncompromising quality. Discover the power of subtle choice, exquisite fabrics, and timeless design—each shirt made to reflect your taste, proportions, and most importantly, you.
The true luxury lies in the details. A cuff that brushes your wrist just so. A collar that frames your face perfectly. A fabric that feels as refined as it looks. With Custom Made, every choice—from stitching to silhouette—is a quiet expression of who you are. Subtle, exacting, and entirely your own. Not just a shirt—your shirt.
Maggie’s White Elevated Twill
Long Pointed Collar
Maggie' Contrast Collar Shirt
Long Pointed Collar
Björn's Signature Shirt
Pointed Collar & Monogram
Maggie's Striped Shirt
Long Pointed Collar
Maggie's Blue Shirt
Wide Spread Collar
Be Your Own Icon
Worn by icons—Maggie Gyllenhaal, a modern icon in film, and Björn Frantzén, chef of three Michelin-starred restaurants—and crafted with the same impeccable materials and close-up precision, this is timeless style redefined through your lens.
When every detail is chosen by you, your shirt becomes more than a garment, it becomes a symbol of self-expression, aspiration, and quiet confidence.
Click on your favorite Maggie and Björn shirts above to go directly from the images to their Custom Made presets.