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Merino dress shirts introduce natural performance and refined texture to tailored dressing. Eton’s are made from Super 120s merino wool from Italian mill Reda, offering breathability, flexibility, wrinkle resistance and a soft, clean expression shaped through specialist fabric expertise.

Eton - Houndstooth Merino Shirt
Eton - Houndstooth Merino Shirt
Eton - Houndstooth Merino Shirt
Eton - Houndstooth Merino Shirt
Eton - Houndstooth Merino Shirt
Eton - Houndstooth Merino Shirt
Eton - Houndstooth Merino Shirt
Eton - Houndstooth Merino Shirt
Eton - Houndstooth Merino Shirt
Eton - Merino Shirt

Behind the shirt is one of Italy’s specialist wool mills. Founded in Piedmont in 1865, Reda brings generations of Merino expertise to the fabric. 

Naturally wrinkle resistant and flexible.

Eton - Merino Shirt
Eton - Merino Shirt

Founded by Carlo Reda in 1865, the historic mill still operates its main production facilities in Biella, Italy.

Eton - Merino Shirt
Eton - Solid Merino Shirt
Eton - Check Merino Shirt
Eton - Houndstooth Merino Shirt

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Merino shirt fabric woven by Reda in Biella

Woven by Reda in Biella from 100% Super 120s merino wool, the fabric is lightweight and thermoregulating, comfortable when the day is cool, breathable when it warms up. A subtle semi-solid texture gives the shirt depth, while precision stitching and mother-of-pearl buttons keep the finish clean and refined.

How to wear our merino dress shirts

Wear it as you would a cotton dress shirt, under a suit, with a tie, or open-collared beneath a soft jacket, with the natural ease and flexibility of wool.

Q: Is a merino wool shirt too warm for the office?
A: No. Merino is breathable and thermoregulating, so it stays comfortable indoors and out.

Q: Does a merino shirt wrinkle?
A: Merino is naturally wrinkle-resistant, so it holds a clean line through the day.