Reda x Eton: Unveiling a Fusion of Craftsmanship and Nature's Finest Wool

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Discover Reda x Eton at the historic Reda mill in Biella, Italy. Merino wool craftsmanship—naturally designed for comfort in both winter cold and summer heat.

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Reda x Eton | Craftsmanship & Merino Wool from Italy

Reda x Eton

Eton delves into the heart of sartorial excellence at the renowned Reda mill in Biella, Italy. Invented by nature and designed to shield from the winter's chilly embrace and the summer’s undeniable heat, Merino wool–discover the intricacies behind this extraordinary fiber.

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Copenhagen Popup Outlet

Join us November 27–30 for an exclusive Eton outlet pop-up at Købmagergade 28 in Copenhagen.

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Maggie Gyllenhaal x Eton

Eton’s latest campaign poses a bold question — and finds its answer in Maggie Gyllenhaal.

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Eton x Maggie Gyllenhaal: Reimagining the Shirt

Maggie Gyllenhaal X Eton

Eton’s latest campaign poses a bold question — and finds its answer in Maggie Gyllenhaal. Award-winning actor and director, and now the brand’s first female ambassador, she redefines what an icon of menswear can mean when filtered through her own creative lens.

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Behind the Fabric: Vitale Barberis Canonico Wool Flannel

With more than 360 years of expertise, Vitale Barberis Canonico stands as a cornerstone of Italian textile heritage. 

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Vitale Barberis Canonico Wool Flannel - Eton

Behind the fabric

With more than 360 years of expertise, Vitale Barberis Canonico stands as a cornerstone of Italian textile heritage. For the debut of Eton’s Soft Jackets, we journeyed to the legendary Biella mill to uncover how one of the world’s most renowned wool flannels is created—from raw fiber to refined fabric.

Style, Day After Day: A Week in Looks first text

Monday: The Power Mover

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Wednesday: The Midweek Maverick

Thursday: The After-hours Strategist

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Saturday: The Sartorial Flâneur

Sunday: The Style Proprietor

The Wrap-up

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Style, Day After Day: A Week in Looks

Seven men, seven moods, seven looks - each one styled with Eton’s Wardrobe Essentials and Fall Winter 2025.

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Style, Day After Day: A Week in Looks - Eton

Style Day After Day

Let’s be honest: life is kind of like a runway with a calendar. Monday isn’t just Monday, it’s the day you prove you’re still employed after the weekend. Wednesday isn’t midweek, it’s the style equivalent of “are we there yet?” And Sunday? That’s when you finally admit your loungewear needs an upgrade.

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Fall/Winter Lookbook 2025

Fall Winter 2025 is about balance—polish without rigidity, comfort without compromise. 

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Fall Winter 2025 Collection - Eton

Fall/Winter 2025

Fall Winter 2025 is about balance—polish without rigidity, comfort without compromise. This season, Eton unites new soft tailoring, tactile shirting, and functional outerwear into a wardrobe built for the city, the countryside, and everywhere in between.

Fall Winter 2025 Collection: A Sartorial Evolution

How to wash Dress Shirts - Step by step - Eton

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How to: Wash a shirt

Read our guide on how to was a dress shirt. Our shirts are made to last, but by optimizing your laundry practices you will extend their lifespan even further.

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How to Wash Your Shirt

Our shirts are made to last, but by optimizing your laundry practices you will extend their lifespan even further — and reduce their environmental footprint.

Eton’s Stylist in His Summer Edit Favorites

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Discover five timeless summer looks from Eton’s stylist Victor Rotting—styled in Florence and built to move through heat, light, and everyday elegance.

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Victor’s SS25 Summer Style Edit | Eton Shirts

Summer Edit

Eton’s stylist Victor Rotting shares his favorite looks for the season—five timeless outfits styled on the streets of Florence in our SS25 Summer Edit.

What Defines Formal Attire for Men?

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Dress Code: Formal Wear

Discover the elegance of Formal Dress Code with our expert guide. Step into sophistication and own every moment with confidence.

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What is formal dress code for men? - Eton Shirts

A formal dress represents classic refinement, reserved for the most significant events. Allow us to share our expertise, guiding you through the art of timeless dressing, impeccable tailoring, and unwavering attention to detail required for formal occasions. This guide equips you with the essentials of formalwear, a dress code every gentleman should understand. Use it to plan your evening ensemble or refine your wardrobe so that you are poised to grace formal affairs with elegance.

What is formal dress code for men?

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What to Wear for a Summer Regatta

Discover what to wear to a summer regatta with Eton’s curated style guide. From Gotland Runt to relaxed yacht club weekends, explore five refined looks.

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Summer Regatta | Men’s Sailing Style Guide | Eton

Gotland runt

Five regatta-ready outfits for men, from yacht club dinners to seaside lounging. Inspired by Gotland Runt and Scandinavian summer style, this guide helps you navigate the season in timeless elegance.

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Polos: A care guide

Crafted from Filo di Scozia—an exceptional double-mercerised Egyptian cotton—our piqué and jacquard polos combine luxurious comfort with elevated style. 

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Essential Care: Filo di Scozia Piqué & Jacquard Polos

Polo Care Guide

Crafted from Filo di Scozia—an exceptional double-mercerised Egyptian cotton—our piqué and jacquard polos combine luxurious comfort with elevated style

Essential Care for Your Filo di Scozia Piqué & Jacquard Polos

How to wash linen

How to dry

Ironing or steaming

Storing your linen

Pro tips & Key highlights

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Linen: A care guide

With the right care, your linen garments will retain their elegance and durability for years to come.

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Linen: A care guide - Eton

Linen Care Guide

Linen, woven from the flax plant, is one of the oldest and most enduring natural materials in the world. Renowned for its breathability and natural luster, linen offers great comfort, especially in warmer climates.

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How to Dress for Royal Ascot: A Guide by Daniel Fletcher

Daniel Fletcher, Creative Director of Royal Ascot, shares his take on dressing for the races—three looks for three iconic enclosures.

Royal Ascot Dress Code Guide by Daniel Fletcher

Royal Ascot - Daniel Fletcher

Creative Director of Royal Ascot, Daniel Fletcher, shares his guide to dressing for the races—with three looks inspired by the event's iconic enclosures.

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Reda x Eton: Unveiling a Fusion of Craftsmanship and Nature's Finest Wool

Eton Outlet Popup Copenhagen

Essential Care for Your Filo di Scozia Piqué & Jacquard Polos

Linen: A care guide

A Postcard From Stockholm

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A Postcard From New York

Shop by Fit: Find Your Perfect Eton Shirt

Exploring Organic Supima Cotton

The Hand Painted Paisley Print

How to Fold a Pocket Square

How to Wash Your Shirt

Dress Code: White Tie

How to Tie a Four in Hand Knot

How To Tie a Windsor Knot

Giza 45 – The Queen of Cotton

How to Tie a Half Windsor Knot

How to Tie a Bow Tie Easily

How to Iron a Shirt

How to Tie a Tie

Summer in Florence

A New Store Experience

Dry Cleaning

How to Maintain Color

How to Remove Stains

How to Clean your jewelry

Dress Smarter Every Day