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Free shipping is always included in all purchases. We will work with one of our logistics partners to deliver directly to the address you provide.

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Free home delivery

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

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60 days free returns

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

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Satisfaction guarantee

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Fall/Winter Lookbook 2025

Fall Winter 2025 is about balance—polish without rigidity, comfort without compromise. 

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Fall Winter 2025 Collection - Eton

Fall/Winter 2025

Fall Winter 2025 is about balance—polish without rigidity, comfort without compromise. This season, Eton unites new soft tailoring, tactile shirting, and functional outerwear into a wardrobe built for the city, the countryside, and everywhere in between.

Fall Winter 2025 Collection: A Sartorial Evolution

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The Journal

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What to Wear for a Summer Regatta

Discover what to wear to a summer regatta with Eton’s curated style guide. From Gotland Runt to relaxed yacht club weekends, explore five refined looks.

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Summer Regatta | Men’s Sailing Style Guide | Eton

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Five regatta-ready outfits for men, from yacht club dinners to seaside lounging. Inspired by Gotland Runt and Scandinavian summer style, this guide helps you navigate the season in timeless elegance.

Eton’s Stylist in His Summer Edit Favorites

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Discover five timeless summer looks from Eton’s stylist Victor Rotting—styled in Florence and built to move through heat, light, and everyday elegance.

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Victor’s SS25 Summer Style Edit | Eton Shirts

Summer Edit

Eton’s stylist Victor Rotting shares his favorite looks for the season—five timeless outfits styled on the streets of Florence in our SS25 Summer Edit.

Who Wears It Best? We Challenged Our Retail Teams

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The Eton x Tretorn collection, styled by our retail teams in London, New York & Stockholm. A relaxed summer lookbook rooted in personal style.

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Eton x Tretorn

We asked our retail teams in London, New York, and Stockholm to style the Eton x Tretorn collection their way — through the lens of their city and their personal taste

Editorial Team:

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How to Dress for Royal Ascot: A Guide by Daniel Fletcher

Daniel Fletcher, Creative Director of Royal Ascot, shares his take on dressing for the races—three looks for three iconic enclosures.

Royal Ascot Dress Code Guide by Daniel Fletcher

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Creative Director of Royal Ascot, Daniel Fletcher, shares his guide to dressing for the races—with three looks inspired by the event's iconic enclosures.

How to wash linen

How to dry

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Linen: A care guide

With the right care, your linen garments will retain their elegance and durability for years to come.

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Linen: A care guide - Eton

Linen Care Guide

Linen, woven from the flax plant, is one of the oldest and most enduring natural materials in the world. Renowned for its breathability and natural luster, linen offers great comfort, especially in warmer climates.

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Step Up Your Game: Richard Andersson’s Favorites from the Eton x Tretorn Collection

Heritage, style, and a touch of sport. Collaboration with Tretorn—two iconic Swedish brands united by a legacy of elegance, craftsmanship, and court-side cool.

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Eton x Tretorn:Favorites from the Eton x Tretorn Collection

Heritage, style, and a touch of sport. That’s the inspiration behind our new collaboration with Tretorn—two iconic Swedish brands united by a legacy of elegance, craftsmanship, and court-side cool.

What Defines Formal Attire for Men?

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Dress Code: Formal Wear

Discover the elegance of Formal Dress Code with our expert guide. Step into sophistication and own every moment with confidence.

What is formal dress code for men? - Eton Shirts

A formal dress represents classic refinement, reserved for the most significant events. Allow us to share our expertise, guiding you through the art of timeless dressing, impeccable tailoring, and unwavering attention to detail required for formal occasions. This guide equips you with the essentials of formalwear, a dress code every gentleman should understand. Use it to plan your evening ensemble or refine your wardrobe so that you are poised to grace formal affairs with elegance.

What is formal dress code for men?

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