Cuff, turn up short sleeve

Cuff, folded short sleeve

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Collar, extreme cut away

Collar, pointed pin

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Cuff, low single

Collar, long pointed

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Collar, evening wing

Collar, Wide Spread Rounded

Collar, tab

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Collar, rounded

Collar, pointed

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Collar, button under

Collar, button down

Collar, band

Cuff, rounded single

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Cuff, double

Collar, traditional wing

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Cuff, single white tie

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Collar, extreme high cut away

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Free shipping is always included in all purchases. We will work with one of our logistics partners to deliver directly to the address you provide.

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Free home delivery

We always include a pre-printed return slip in all our deliveries. If there is something wrong with your product, it’s easy to return. 

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60 days free returns

We do our best to ensure the highest possible quality in everything we do. However, if you’re not satisfied, we always offer a 60-day satisfaction guarantee.

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Satisfaction guarantee

Editorial Team:

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image from horse race

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Royal enclosure images

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Queen Anne & Village Enclosures images

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The Windsor Enclosure – Smart Summer Ease text

The Windsor Enclosure – Smart Summer Ease images

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Final Thoughts: Style with a Personal Touch text

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How to Dress for Royal Ascot: A Guide by Daniel Fletcher

Daniel Fletcher, Creative Director of Royal Ascot, shares his take on dressing for the races—three looks for three iconic enclosures.

Royal Ascot Dress Code Guide by Daniel Fletcher

Royal Ascot - Daniel Fletcher

Creative Director of Royal Ascot, Daniel Fletcher, shares his guide to dressing for the races—with three looks inspired by the event's iconic enclosures.

Who Wears It Best? We Challenged Our Retail Teams

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Hero Desktop Journal Retail Challenge

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The Eton x Tretorn collection, styled by our retail teams in London, New York & Stockholm. A relaxed summer lookbook rooted in personal style.

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Eton x Tretorn

We asked our retail teams in London, New York, and Stockholm to style the Eton x Tretorn collection their way — through the lens of their city and their personal taste

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Step Up Your Game: Richard Andersson’s Favorites from the Eton x Tretorn Collection

Heritage, style, and a touch of sport. Collaboration with Tretorn—two iconic Swedish brands united by a legacy of elegance, craftsmanship, and court-side cool.

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Eton x Tretorn:Favorites from the Eton x Tretorn Collection

Heritage, style, and a touch of sport. That’s the inspiration behind our new collaboration with Tretorn—two iconic Swedish brands united by a legacy of elegance, craftsmanship, and court-side cool.

The key to successful summer business casual

what is summer business casual

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Essential business casual summer pieces

Colors to wear for summer business casual

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Accessories to wear with summer business casual

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Guide to Summer Business Casual for Men

The key to successful summer business casual dressing for men lies in sticking to a traditional color palette...

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Guide to Summer Business Casual for Men - Eton

Guide to Summer Business Casual

The key to successful summer business casual dressing for men lies in sticking to a traditional color palette while adding interesting detail with the kinds of fabric you choose and infusing your look with elevated features. Elegant business casual looks suitable for warmer days can be achieved by selecting the right fabrics, skipping the socks and playing with color.

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How to Dress for a Wedding

Wedding season is fast approaching, and as the invitations start to arrive.

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Wedding season is fast approaching, and as the invitations start to arrive, you will probably have some questions about how to master wedding attire for men with both elegance and style. It’s perfectly natural to want to get it right, since weddings are such significant events for those involved. 

Wedding Attire for Men

How to wash Dress Shirts - Step by step - Eton

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How to: Wash a shirt

Read our guide on how to was a dress shirt. Our shirts are made to last, but by optimizing your laundry practices you will extend their lifespan even further.

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How to Wash Your Shirt

Our shirts are made to last, but by optimizing your laundry practices you will extend their lifespan even further — and reduce their environmental footprint.

How to fold a pocket square - Step by Step Guide - Eton

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Pocket Squares

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How to Fold a Pocket Square

Learn how to fold a pocket square with our easy step by step guide. Learn one of three different folds: the puff fold, the presidential fold & the crown fold.

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Mastering the art of folding a pocket square may appear daunting, but our straightforward guide simplifies it into three versatile folds that suit any event.

Lay your pocket square flat in a diamond shape.

Pinch the center of the pocket square between your thumb and forefinger, creating a neat gather

Gently lift the pocket square and allow the edges to naturally drape down, forming an elegant "puff".

Slide the folded end into your jacket's pocket, leaving the puff proudly displayed above.

Customize the puff's height and fullness to your preference, ensuring it harmonizes with your attire and the specific event.

https://www.youtube.com/watch?v=uW_pVV_UsPA

A nicely folded pocket square adds the final touch to your outfit. Discover our tips on how to fold a pocket square for different occasions.

How to fold a pocket square

How to Tie a Bow Tie Step by Step Guide Eton

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How to tie a Bow Tie

How do you tie a bow tie? It might be difficult to master, but with a little will, patience and our step-by-step guide, you can easily learn at your own pace.

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How to Tie a Bow Tie - Easy Step by Step Guide - Eton

How to Tie a Bow Tie

A self-tied bow tie – an elegant exclamation point to a formal style. Tying a bow tie is an art that can be difficult to master, but with a little will, patience, and by using this step-by-step guide, you can easily learn at your own pace.

1. First, make sure one side of the bow tie is lower than the other. Then take the longer part and place it over the short part.

2. With the longer part still in your hand, pull it under and then up behind the bow tie.

3. Now comes the fun part: fold the short part so that it resembles a butterfly wing.

4. Come around with the long part again and pull it up and over towards the front ↑ so that it is in front of the butterfly wing.

5. Pull the left wing over the right → and hold them together.

6. This is where it can get tricky. Hold the left wing and make sure to have a loophole at the top of the bow tie. Then fold the right side of the wing (the longer part).

7. Now take the right side of the wing (the longer part) and push it through the loophole, behind the first wing.

8. Finally adjust the bow tie and tighten it. You are now ready for your big night.

https://www.youtube.com/watch?v=0ywo00Fw-nY

Welcome to Sartorial Tutorials with Eton! Join Lalle Johnson and Richard Andersson in this engaging tutorial as they teach you how to tie a bow tie effortlessly.

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A Postcard From Stockholm

How to tie a scarf: Essential Knots for Every Occasion

Caring for Your Knitwear

A Postcard From New York

Shop by Fit: Find Your Perfect Eton Shirt

Exploring Organic Supima Cotton

The Hand Painted Paisley Print

How to Fold a Pocket Square

Invented by Nature, Elevated by Eton – The Merino Wool Shirt

How to Wash Your Shirt

Dress Code: White Tie

How to Tie a Four in Hand Knot

How To Tie a Windsor Knot

Giza 45 – The Queen of Cotton

How to Tie a Half Windsor Knot

How to Tie a Bow Tie Easily

How to Iron a Shirt

How to Tie a Tie

Summer in Florence

A New Store Experience

Dry Cleaning

How to Maintain Color

How to Remove Stains

How to Clean your jewelry

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