
Interview
By: Ludvig Sandell • 3 minAttorney and boxer, with a special love for menswear, hats, and tattoos. David Köröndi's profile might not be the first one that pops into your head when you picture someone working with HR and company values but then again - Eton is not your ordinary shirt brand. We sat down with David, Eton’s General Counsel and newly-appointed Head of HR to talk about company values and why it's so important to work with them.



David has been with Eton for five years. He started out as Head of Legal, but soon started to get more and more involved in HR-related issues, as part of an internal group working with the company values and how they should be incorporated in the daily work. His role has gradually changed, though, and now he’s in charge of the value program at Eton.
To make the values a natural and central part of the life at Eton, David and the HR-group have appointed internal value ambassadors – one for each team. The value ambassadors are asked to lead different teams in value-workshops, where they work with the values and discuss how it affects their everyday work. At least a couple of times a year, they also make sure that the values are on the agenda for their own team.

Right now, David is preparing for a special value workshop that will stretch for a whole day and engage the whole company at the annual kickoff Eton 360 – two days when everyone at Eton comes together and celebrates the company’s achievements.
The value day at Eton 360 goes hand in hand with the company’s overall focus on how to work with feedback. “We need to strengthen and develop our feedback culture: to do this we’re focusing on our managers and helping them build strong and trusting relationships. All managers – and eventually all employees – are coached in feedback. We’re also aiming for a common leadership language at Eton with a new management training program,” David concludes.