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The Journal

LOOKBOOK

Spring/Summer 2024

4 min
Discover a season of reinvention, as Eton redefines the boundaries between formality and leisure. Our Spring/Summer 2024 collection embodies a journey of sartorial discovery.....
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COLLAB

The Beatles x Eton

6 min
Sartorial expertise harmonizes with art, music and craftsmanship – the highly anticipated collaboration with legendary band, The Beatles, has brought forth a carefully curated limited-edition collecti...
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GUIDES

How to Tie a Four in Hand Knot

5 min
If you're looking for a tie knot that's simple, versatile, and modern, the four-in-hand knot is perfect for you...
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STYLE GUIDE

How to Match a Shirt With a Tie

7 min
With the return of the classic gentleman’s go-to-accessory – here are some great tips on how to wear it....
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STYLE GUIDE

Tuxedo Shirt Guide

5 min
Step into sophistication with our latest episode of 'Sartorial Tutorials'—the 'Tuxedo Shirt Guide.' Richard Andersson, our Creative Lead takes the reins, walking you through the key steps to discover...
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GUIDES

How to Tie a Bow Tie Easily

5 min
A self-tied bow tie – an elegant exclamation point to a formal style. Tying a bow tie is an art that can be difficult to master, but with a little will, patience, and by using this step-by-step guide...
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STYLE GUIDE

Dress Code: Black Tie

7 min
For ages, black tie attire has embodied elegance and sophistication. Evolving from its 19th-century roots, it has matured into a symbol of refined formality at exceptional gatherings....
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GUIDES

How to Tie a Double Windsor Knot

5 min
In the many ways there are to tie a tie, one technique in particular stands out – exclusively used by members of the British Royal Air Force, this is the Double Windsor Knot...
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GUIDES

Reda x Eton: Unveiling a Fusion of Craftsmanship and Nature's Finest Wool

4 min
Eton delves into the heart of sartorial excellence at the renowned Reda mill in Biella, Italy. Invented by nature and designed to shield from the winter's chilly embrace and the summer’s undeniable he...
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GUIDES

How to Tie a Half Windsor Knot

5 min
Learn how to tie a Half Windsor in a quick and easy step-by-step guide. The Half Windsor knot is one of the most versatile knots and can be worn almost everywhere. It is medium-sized and excellent for...
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